Étude de marché sur le storytelling

Les humains se racontent des histoires depuis des millénaires. 

Story Telling is an important part of history and the human experience.  In ancient times, humans communicated important information through stories around campfires.  Today, companies are opting for new ways to share information about their brands. They need innovative ways to reach the customers at their disposal. In a bid to foster loyalty and draw more customers, they have resorted to storytelling.

Raconter votre histoire est désormais un élément essentiel pour établir votre marque. Cela définira la façon dont les gens vous voient. Cela permet également aux clients de commencer à nouer une relation avec vous et votre entreprise. Faites-le bien et vous pourrez développer une marque florissante avec un grand avenir. Les gens achèteront chez vous s’ils aiment ce que vous faites, vos idéaux et les histoires que vous partagez.

Storytelling is an enormous realm that you can explore from many different perspectives. It involves sharing stories and experiences to a particular audience. These stories must have a sense of purpose. A key question arises thereof, how do you know the type of stories to tell? To answer this question, logic demands that companies conduct both Qualitative and Quantitative Research. In this way, they can improve the very pillars of the storytelling. 

Les études de marché aident à trouver des personnages appropriés

Companies sometimes recycle stories, and at times the method is over-used. Creating the perfect characters for the roles can also be tricky. Thus, market recherche comes in handy to form the base for character creation.  For example, the lead actor and antagonist are unlikely to make similar decisions. Qualitative Research equips the storytellers with the right data to form unique characters. It also helps them to develop roles for these characters. As a consequence, your storytelling will spur the reasoning of the customers.

Les études de marché aident à développer des scénarios authentiques

Nous avons entendu parler d'histoires qui s'effondrent à cause d'une série de critiques négatives de la part des clients ou du public. Les scripts qui forment des histoires doivent être originaux et fluides. Les études de marché empêchent les conteurs de créer un contenu répétitif, ennuyeux et terne. Il fournit une diversité de matériel à partir duquel vous pouvez développer des intrigues épiques. Les histoires dérivées de ces recherches capteront l’attention de votre public. Ils auront également un impact permanent sur leur vision d’un produit ou d’une idée particulière.

Les études de marché créent des illustrations et des métaphores

Sometimes, you can encapsulate your purpose in an incomprehensible chunk of the tale. Picking out the right metaphor to enable quick grasping of content is very crucial. Quantitative Research allows storytellers to come up with better metaphors. This type of Research can summarize a load of information to drive a point home. It serves to propel consumer satisfaction as well as win over stakeholders’ support.

Les études de marché aident les conteurs à déterminer les tournants et les points culminants

The turning point and the climax go hand in hand. Storytellers need a riveting turning point- from a wrong decision to a good one, which can elicit positive reaction about a particular product in the market. Market recherche can help to form a sound basis and reasoning for the turning point. It can also help storytellers to portray it in a positive light. A turning point trickles down to the climax. In the end, this climax aims to cement the understanding and ‘pledge of loyalty’ towards the product. Market research is critical if you want to achieve these lofty goals.

À propos des études de marché sur le storytelling

Storytelling is the new mode of customer attraction. It leads to conviction towards a specific business product. It would help if you did proper and thorough market research so that the story is a success. It also has to meet its intended purpose, which is to help build your brand. In essence, market research is the backbone of any impactful storytelling.  We conduct:

• Storyboard
• Home, Video & Street Ethnography
• Écriture, production et montage vidéo
• Ateliers de marque
• Groupes de discussion
• Co-création