Étude de marché en Europe de l’Est

Les pays d’Europe centrale et orientale sont très proches de l’Europe occidentale, mais présentent des différences importantes par rapport aux autres pays.

La plupart d’entre eux sont de petite taille, avec des économies relativement ouvertes et dépendantes des exportations. Ils ont des langues différentes et des normes culturelles différentes.

The CEE region represents 11 countries.  In the Baltic region, the countries include Estonia, Latvia and Lithuania.  Central European countries consist of Poland, Czech Republic, Slovakia and Hungary.  The Balkan region includes Croatia, Slovenia, Serbia, Montenegro, Bosnia, Herzegovina, Macedonia, Kosovo, Romania and Bulgaria.

L’Europe de l’Est est un pôle de croissance économique brillant.

CEE countries are categorized by global investors as a region with high growth potential and high attractiveness to establish company operations. Major growing economies include Poland, the Czech Republic, and Romania.

The Automotive Industry is strong, especially in the Czech Republic (Škoda), Slovakia (Kia, Citroen), Hungary (Mercedes-Benz), and Romania (Ford). Simultaneously, high sales growth comes from car distribution, the food industry, and wholesale trade. Other major industries include Biotechnology, Education, and the Consumer Goods sectors.

Eastern European countries also benefit from their proximity to Turkey and Russia, which are becoming new powerhouses in terms of economic growth, new business opportunities, and investments.

Numerous Manufacturing opportunities abound as a result of lower production costs and lower costs of living.  Eastern European economies are part of the European Union and can avoid import duties.  With the free movement of goods and services in the EU, Eastern Europe has become a manufacturing hub for European countries.

Opportunités en technologie

The markets have opportunities in high technology sectors as a result of educated workforces, multilingual staff, competitive cost of living and access to Western Europe.  This regional advantage provides the opportunity for businesses to lead innovation and Digital Disruption.

The increased presence of mobile devices and technology availability may lead to higher demand for certain products and services.  Technology adoption in these markets can also them to play a creative role in re-inventing consumption patterns.

Étant donné que l'Europe est composée de nombreux États dotés de leur propre culture et de leurs propres traditions, il peut être utile de se concentrer également sur variables psychologiques qui ont tendance à être plus fortes que les facteurs démographiques et sur héritage culturel that may induce unique consumers perceptions and reactions.

Considérations sur la stratégie d’entrée sur le marché

Before entering a new market with a new product, technology, or services, it is important to get to know the critical business variables, customer perceptions and economic, political, or cultural differences of a particular country.  Market Research uncovers these insights and can help you develop a Go To Market strategy.

Etude de marché en Europe de l'Est

Market Research uncovers data and insight on customers.  Qualitative Research uncovers the reasons behind behavior and preferences.  Quantitative Market Research measures the extent of phenomena.  Strategy Research analyzes the Market Opportunities, Market Entry considerations and Competitive Dynamics in your industry.

SIS has over 40+ years of experience in conducting research in Eastern Europe.  We conduct:

• Groupes de discussion
• Entretiens clients
• Enquêtes
• Analyse compétitive
• Évaluations des opportunités de marché, de l'entrée et du dimensionnement

Les économies en croissance en Europe de l’Est offrent de nombreuses opportunités.