Étude de marché au Texas

L'importance de l'économie du Texas

L’économie moderne du Texas est dynamique, diversifiée et massive. Si l’État était un pays indépendant, il aurait la dixième économie mondiale. Il deviendrait devant la République de Corée, le Brésil et l'Inde, et juste derrière le Canada et l'Espagne.

Les villes du Texas ressemblaient autrefois à celles représentées dans les vieux westerns. Puis vint la découverte de grandes quantités de pétrole. Cette découverte a déclenché la première d’une série de transformations dramatiques. S’ensuit le développement des chemins de fer, puis l’essor de l’industrie cotonnière. Ces changements ont fait du Lone Star State la puissance économique qu’il est aujourd’hui.

Interestingly, Texas is promoting itself as a Tourism destination and exporting its culture.  Now in other global cities, Texas steakhouses and Barbecue restaurants can be found.  Austin has positioned itself as a cool, hip city for millennials.

Texas is increasing its importance in the US national economy. The state has mineral wealth and other resources.  It has a large technology industry, and its service economy is growing. The state’s location is also important. It is situated on the southern coast of the US and borders several Mexican states.

Grandes villes et centres économiques

The largest city in Texas is Houston, with a population of approximately 2.3 million. San Antonio is the second largest city with a population of 1.5 million. The third largest is Dallas, with a population of 1.3 million. Texas’ capital city, Austin, has approximately 950,000 citizens. It is the state’s fourth-largest city. The fifth largest is Fort Worth, with a population of 854,000.

5 plus grandes industries

• Pétrole et gaz naturel. Les travailleurs de ce domaine extraient le gaz et le pétrole utilisés pour alimenter les véhicules. Les résidents et les entreprises l’utilisent également pour chauffer les maisons et fabriquer des produits.
• Agriculture. Les deux principaux produits agricoles du Texas sont le coton et le bétail.
• Acier. Les fabricants produisent ce métal pour diverses utilisations. Il s’agit notamment de la construction de ponts, de la fabrication de véhicules, de la fabrication de pipelines, du renforcement des bâtiments et de la production d’appareils électroménagers.
• Bancaire. Le Texas abrite plusieurs banques commerciales. Il compte également de nombreuses coopératives de crédit et associations d’épargne et de crédit.
• Tourisme. En raison de sa beauté naturelle et de sa célèbre histoire, le Texas connaît une économie touristique en plein essor.

Influence mondiale

Texas is a world dominator in the energy industry. Many sources cite Houston as the “energy capital of the world.” The state also dominates the field of healthcare. The Texas Medical Centre, located in the southwest, is the largest in the world. It is home to the University of Texas Health Science Center. This center trains medical students and residents. It also includes the University of Texas M.D. Anderson Cancer Center. This Center is a global leader in cancer treatment and research.

Avantages d’investir au Texas

Texas, often and consistently, claims top rankings as one of the best states for business in the United States. Texas also received the top score in infrastructure and economy. The state is also known for its economic strength and fair legal system. The taxes are low, and the quality of life high. Texas also has a skilled workforce.

Opportunités et tendances de l’économie du Texas

The Texas economy is expanding, and the energy sector continues to boom. Jobs are increasing, with the most substantial increases in the energy sector. Small business owners have reported healthy growth. This growth is especially strong in Austin, Houston, Dallas, and Fort Worth. Entrepreneurs claim that their biggest challenge is finding enough skilled workers. They need workers to keep up with the fast pace of growth. Another problem is accessing capital to fund their investments.

Pourquoi les études de marché sont importantes

Conducting Market Research helps companies gain competitive insights. It also helps them understand consumer preferences, expectations and pain points. Market Research provides detailed insights into demographics, consumer tastes and economic shifts. It shows market trends and consumer buying patterns. Recherche d'opportunités de marché uncovers new business opportunities and areas of uncontested marketshare. 

À propos des études de marché SIS

We have over 40+ years experience in conducting Market Research in Texas.  SIS conducts research often in Austin, Dallas, Houston, San Antonio, El Paso, and Fort Worth.  We provide:

• Groupes de discussion
• Entretiens clients
• Communautés Insight en ligne
• Enquêtes
• Analyse compétitive
• Recherche stratégique
• Évaluations des opportunités de marché, du dimensionnement et de l’entrée