Étude de marché sur les soins de la peau

L’industrie des cosmétiques et des soins de la peau est une industrie mondiale qui s’adapte aux tendances en évolution rapide, aux ingrédients de produits émergents et aux attentes changeantes des clients.

L’industrie des cosmétiques et des soins de la peau connaît une croissance et des changements rapides en raison de la pénétration de produits qui, autrefois spécifiques à certaines tranches d’âge, sont désormais demandés par tous les âges, femmes ou hommes.

Comprendre l’évolution des besoins des clients

New technologies have surfaced.  Customer are able to measure their skin needs and track changes on their phone apps.   They are able to customize their products and their make-up using small devices that create customized color make-ups while determining what products they need to take care of the health of their skin.   Customers are more engaged in this process and eager to try these new products.

Notre recherche répond à la question de pourquoi.

After conducting numerous product tests, fragrance tests, electronic skin device tests, app testing , and packaging design studies, companies gain insights to make decisions on products, price and positioning.   Companies use these findings and promote their innovations to customers digitally.  Online and exclusive website information made available to customers who are now members of an exclusive club often receive an unlimited amount of information about new products by a brand on their mobile device.

Posez les bonnes questions

Les études de marché peuvent répondre aux questions liées au développement de produits du client et aux besoins internes.

Pour les entreprises qui mènent des études pour améliorer un produit ou développer un produit, notre mission est de travailler en étroite collaboration avec notre client pour comprendre où il en est dans le processus de développement ou si des modifications doivent être apportées à un produit existant.

The data that we collect during this process; (whether it is home usage tests or facility testing and interviews) ,  that process will determine what direction or corrections are made to insure their product remains competitive.

Interpréter les comportements et les attitudes

Since products are tested on a multi-country level, we are able to gather data from various cultures to determine differences and better understand participant needs and price points for sales once the product is ready for purchase.  The participant is the customer we are aiming to keep.

Culture can impact the fieldwork process.   Skin tones, cultural requirements for different types of skin tones and economic levels for purchasing can differ dramatically from culture-to-culture.

Education and income also impact the outcome of testing.  Our tests meet strict criteria determined by our client whether it be ethnic background, income levels which would indicate the amount of disposable income a participant may have who purchases these products.

Gérer les attentes

Any change during the fieldwork process or if a participant does not fully respond to questionnaires or follow instructions for product usage will affect results.  We use every possible precaution to insure that the process during the research meets the client expectation along with having the appropriate number of additional participants should someone drop out or we eliminate them.

Project managers monitor every phase of the study to insure that quotas are met and that the participant fully understands the process of the test.  Participants meet with the client after testing and include their own personal products so that the client can see the buying behavior of the participant.

Informations sensorielles et packaging

As we deep further into the research, we can determine why a product that sells in the store may not necessarily sell on line.    Digging deeper we use sensory testing and packaging design.   Products on line may not show the full package nor is the participant able to get a true sense of a crystal jar verses a plastic one.

Fragrances are tested during client meetings with the participants who use subliminal feelings to describe the effects of the product.    All of these factors equal a quality product that our client is striving for and price point finalized by the client to remain competitive.

Placement de produits et conception de magasins de détail

L'emballage et le contenant du produit ont été développés et approuvés et le produit est prêt à être placé soit dans un magasin exclusif à la marque, soit dans un grand magasin où chaque marque est désignée pour attirer ceux qui entrent dans un secteur exclusif de cosmétiques et de soins de la peau. zone.

What will attract that customer?   Brand loyalty?  A new and innovative product introduced on line and advertised?  Lighting and sampling of new products combined with an  in store event , exclusive to the brand ? A unique store design which attracts and pulls in a new client?   Our research includes, store design, store mapping, customer awareness and purchasing practices supported by data.   Our in depths studies have provided new ways to shop and purchase cosmetic and skin care products.

À propos de la recherche et des tests sur les soins de la peau

SIS International Research est un leader mondial des études de marché depuis plus de 30 ans et nous avons perfectionné nos compétences sur le marché cosmétique pour tester les produits et maintenant les composants qui entourent l'industrie cosmétique.

Contactez-nous pour votre prochain projet d’étude et de test de marché sur les soins de la peau.