Étude de marché sur la projection de tests de films

Qu’est-ce que la projection de tests de films ?

A Movie Test Screening is a film preview. Studios host Test Screenings before the film’s general release to gauge audience reaction. Researchers select the preview audience from a cross-section of the population. They ask these viewers to provide feedback in some form, usually in a questionnaire. Test Screenings are always a good idea. The movie’s backers and distributors need this data to see how they can maximize returns. But, few directors take solace in the brutal feedback a group of strangers may give their baby.

The idea of a Movie Test Screening is to get some fresh eyeballs on the project. Screenings ask for input from a select group. This group does not have an emotional attachment to the project. Moreover, it’s a way for creators and financiers to see what’s working and what’s not. It can be tempting to brief your audience with some context, but it’s best to let them develop their perception. There’s another benefit to watching the Movie Test Screening with your audience. You somehow view it through their eyes when you’re with them. You absorb their energy and can now sense when something is off.

Pourquoi la projection de tests de films est-elle importante ?

Les projections tests sont un excellent moyen de voir ce que le public pense de votre film. Cela aide les cinéastes à comprendre qui sont les premiers à adopter leur film. De cette façon, ils pourront prendre de meilleures décisions concernant sa sortie. C'est une bonne source pour avoir une idée de la réaction du public à un premier montage. Le cinéaste peut utiliser les retours d’une projection test pour modifier le film avant la date de sortie.

Les projections de tests de films peuvent vous dire si votre comédie est drôle ou si votre horreur est effrayante. Cela vous aidera, vous, votre producteur et votre studio. Vous pourrez décider comment rendre le film attrayant pour le plus grand nombre de cinéphiles possible. Sans projections de test, les zones problématiques de votre film ne sont pas vérifiées. Mais choisissez votre public avec soin. De mauvais tests de dépistage signifient que les zones problématiques peuvent rester incontestées. Ou pire encore, votre travail peut être détruit par des personnes qui ne sont pas les meilleurs juges du cinéma.

Pourquoi les studios ont besoin d'une projection de tests de films

In the past, filmmakers tended to revile Test Screenings. They resented how studio execs would use them to exact changes to their visions. Directors and producers now seem to find comfort in them. Test Screenings have become an integral part of filmmaking in the last few years. Large studios do them, and so do indie producers. Testing methods have become further advanced as more players come onto the scene. Market Research often begins before the film receives the green light.

Studios altered mega-hits like E.T. – The Extra-Terrestrial, following Test Screenings. Fatal Attraction and Pretty Woman also underwent many changes after their screenings. Furthermore, the practice has been around for decades – 1939’s The Wizard of Oz had a Test Screening. Comedies benefit from testing more than other genres. These screenings offer many alternate endings and jokes at different levels. Most studios use an outside Market Research firm to run the event. This firm also recruits audience members.

Facteurs clés de succès pour la projection de tests de films

Several factors can influence a movie’s success. These factors include the producer, distributor, story, and genre. The promotion frequency, leading actors, and film rating also affect it. The most popular method for testing your film is organizing a theatrical screening. You then invite people to watch it through promotions and giveaways. The drawback is that theatrical screening is the most expensive option. Are you an indie filmmaker trying to save a few thousand bucks? The next best option is organizing an online Movie Test Screening.

À propos de la recherche sur les projections de films

Movie Test Screening is a form of Étude de marché qualitative. Your audience, in this case, is like a Focus Group, and your questionnaire is like a survey. As with Focus Groups, your Movie Test Screening will have a moderator. You can also view Movie Test Screening as Recherche d'entrée sur le marché. Any tweaks made to your film will become part of your Go-to-Market Strategy.

Recherche internationale SIS provides Movie Test Screening Research. Contact us today to learn more about this and other types of Recherche d'opportunités de marché.