Investigación de mercado de diseño de tienda

La investigación de mercado en la tienda proporciona información detallada sobre cómo se construyen tiendas efectivas.

To develop more effective stores in the age of rising e-Commerce competition, it is important to understand the Store Layout, Product Placement, and In-Store Displays.

We provide in-store Consumer Intercepts, Ethnography, in-store interviews and Shop Alongs.  We also test store concepts, displays and signage stimuli.  This research can provide detailed insights to better understand the interactions of customers in retail environments. This can help to support in boosting sales, willingness to pay and boosting key performance metrics.

Store Mapping are the actual design and “maps” of stores.  We leverage software and technology to give retailers insight to what successful stores are doing to maximize sales and satisfaction.

SIS International Research proporciona mapeos de tiendas, que incluyen:

• Diseño de tienda
• Estantería
• Variedad de productos
• Marcas
• Etiquetado
• Comparaciones de precios
• Diseño
• Fluir
• Pantallas

We developed the method of mapping stores by starting with interviewing customers in their usual stores.  Our skilled interviewers conduct shop-alongs to explore the common shopping routine.  In addition, our experienced mappers create a sketch inside the store and rebuild the whole store with special software. The results provide a full store layout and the shopping route for every customer.

Furthermore, this kind of qualitative market research not just gives details about the store layout, the shopping process, and shopping behavior, but can although give insights about general store features like atmosphere, lightning, friendly and skilled staff, cleanliness, etc.

El método se puede utilizar en varios entornos. Los más comunes son supermercados y tiendas de abarrotes, tiendas minoristas, farmacias y centros comerciales.

• Contamos con entrevistadores capacitados y mapeadores capacitados, que tienen una gran experiencia en la reconstrucción de tiendas.
• Podemos realizar mapeos de tiendas de forma rápida y exhaustiva.
• Nuestros servicios son rentables.
• Nosotros, como empresa internacional, podemos mapear tiendas a nivel mundial.

Ejemplos en acción

Prueba de escaparates y escaparates en tiendas

SIS was commissioned by a European global skin care brand to do store layout market research, particularly during the Christmas season.  The brand was experimenting with different store displays at its Flagship store in NYC to attract customers.  SIS conducted Shop Alongs and In-Depth Interviews with consumers, tested the design concepts, and presented the recommendations.  Our client mentioned that they experienced a double-digit growth in sales from the following year.

Investigación de diseño de distribución de tiendas

SIS also rapidly conducted store layout research and innovated a method to rapidly do so.  As our clients are interested in rapid insights, we leverage new software products and technologies to gain pricing information and detailed layout information of stores and products within stores.