Investigación de mercado del cuidado de la piel

La industria de los cosméticos y el cuidado de la piel es una industria global que adopta tendencias que cambian rápidamente, ingredientes de productos emergentes y expectativas cambiantes de los clientes.

La industria cosmética y del cuidado de la piel está experimentando un rápido crecimiento y cambios debido a la penetración de productos que, alguna vez específicos para ciertos grupos de edad, ahora tienen demanda para todas las edades, ya sean mujeres o hombres.

Comprender las necesidades cambiantes de los clientes

New technologies have surfaced.  Customer are able to measure their skin needs and track changes on their phone apps.   They are able to customize their products and their make-up using small devices that create customized color make-ups while determining what products they need to take care of the health of their skin.   Customers are more engaged in this process and eager to try these new products.

Nuestra investigación responde a la pregunta de por qué.

After conducting numerous product tests, fragrance tests, electronic skin device tests, app testing , and packaging design studies, companies gain insights to make decisions on products, price and positioning.   Companies use these findings and promote their innovations to customers digitally.  Online and exclusive website information made available to customers who are now members of an exclusive club often receive an unlimited amount of information about new products by a brand on their mobile device.

Haz las preguntas correctas

La investigación de mercado puede responder preguntas para el desarrollo de productos del cliente y sus necesidades internas.

Para las empresas que están realizando estudios para mejorar un producto o desarrollar un producto, nuestra misión es trabajar estrechamente con nuestro cliente para comprender en qué etapa del proceso de desarrollo se encuentra o si es necesario realizar cambios en un producto existente.

The data that we collect during this process; (whether it is home usage tests or facility testing and interviews) ,  that process will determine what direction or corrections are made to insure their product remains competitive.

Interpretar comportamientos y actitudes.

Since products are tested on a multi-country level, we are able to gather data from various cultures to determine differences and better understand participant needs and price points for sales once the product is ready for purchase.  The participant is the customer we are aiming to keep.

Culture can impact the fieldwork process.   Skin tones, cultural requirements for different types of skin tones and economic levels for purchasing can differ dramatically from culture-to-culture.

Education and income also impact the outcome of testing.  Our tests meet strict criteria determined by our client whether it be ethnic background, income levels which would indicate the amount of disposable income a participant may have who purchases these products.

Gestionar las expectativas

Any change during the fieldwork process or if a participant does not fully respond to questionnaires or follow instructions for product usage will affect results.  We use every possible precaution to insure that the process during the research meets the client expectation along with having the appropriate number of additional participants should someone drop out or we eliminate them.

Project managers monitor every phase of the study to insure that quotas are met and that the participant fully understands the process of the test.  Participants meet with the client after testing and include their own personal products so that the client can see the buying behavior of the participant.

Información sensorial y de embalaje

As we deep further into the research, we can determine why a product that sells in the store may not necessarily sell on line.    Digging deeper we use sensory testing and packaging design.   Products on line may not show the full package nor is the participant able to get a true sense of a crystal jar verses a plastic one.

Fragrances are tested during client meetings with the participants who use subliminal feelings to describe the effects of the product.    All of these factors equal a quality product that our client is striving for and price point finalized by the client to remain competitive.

Colocación de productos y diseño de tiendas minoristas

El empaque y el envase del producto han sido desarrollados y aprobados y el producto está listo para ser colocado ya sea en una tienda exclusiva de la marca o en una tienda departamental donde cada marca está designada para atraer a quienes ingresan a una exclusiva tienda de cosméticos y cuidado de la piel. área.

What will attract that customer?   Brand loyalty?  A new and innovative product introduced on line and advertised?  Lighting and sampling of new products combined with an  in store event , exclusive to the brand ? A unique store design which attracts and pulls in a new client?   Our research includes, store design, store mapping, customer awareness and purchasing practices supported by data.   Our in depths studies have provided new ways to shop and purchase cosmetic and skin care products.

Acerca de las investigaciones y pruebas del cuidado de la piel

SIS International Research es una firma líder en investigación de mercado global desde hace más de 30 años y hemos perfeccionado nuestras habilidades en el mercado cosmético para probar productos y ahora los componentes que rodean a la industria cosmética.

Contáctenos para su próximo proyecto de prueba e investigación de mercado del cuidado de la piel.