Investigación de mercado de productos del mar

A seafood market is a place that allows for the selling of fish and fish products. The trading of these products can be wholesale. That is, it can be between fishers and fish merchants. It can also take place on a minorista basis between fish merchants and individual consumers. The retail market is where fishers deliver fish products directly to consumers in a small shop. Vendors may even go door to door, using their private transportation. A retail seafood market is usually referred to as a “wet market” (especially in Asia) and often sells street food.

¿Por qué es importante una investigación de mercado de productos del mar?

People often think that a fish market is only essential because it provides food. Yet, the fish market directly relates to a country’s economy. It earns foreign exchange from selling the goods (fish) worldwide. In addition, fishing is one of the primary sectors in an economy. So, it generates lots of profits for the country and helps increase its national income.

Títulos de trabajo clave del mercado de productos del mar

• Limpiador y cortador de pescado
• Recortadora (procesamiento de pescado)
• Operador de máquina y cortadora de pescado.
• Tecnólogo de comida
• Preparador de mariscos – procesamiento de pescados y mariscos
• Camarero de restaurante de mariscos
• pescadores
• Gerente General del Mercado de Mariscos
• Director de Ventas de Mariscos

Factores clave de éxito de la investigación de mercado de productos del mar

Many factors are critical to the success of a seafood market. First, it is vital to have a stable supplier. A fish market needs to have a non-stop supply of fish if there is scarcity due to weather elements. For example, fish tends to be in short supply in winter due to the water turning to ice. Second, it is essential to selling fish in their given season to prevent a shortage.

Ha habido un aumento en la acuicultura. Los pescadores también practican la pesca de arrastre de fondo, lo que provoca que las poblaciones de peces se reduzcan rápidamente. Pescar en temporada puede darle una oportunidad al océano y permitir que el nivel de peces se recupere. También tiene sentido abstenerse de prácticas de pesca deficientes, como la pesca de arrastre de fondo. De esa manera, los pescadores pueden sostener su industria y sus ingresos.

Un mercado de mariscos sólo es valioso para las empresas que utilizan pescado a diario. Por ejemplo, los supermercados y restaurantes necesitan mercados de mariscos. Los supermercados necesitan pescado para satisfacer la demanda de los clientes. Sin embargo, la mayoría de las veces no tienen contacto directo con los pescadores. Asimismo, los restaurantes utilizan el pescado para preparar comidas específicas. Pero es posible que no tengan una relación directa con un pescador. Por tanto, los mercados de productos del mar son vitales para las empresas. Siempre podrán suministrar pescado en el momento adecuado y en las porciones adecuadas.

Acerca de los mercados de mariscos

A seafood market is like any other. It allows for the exchange of goods and services. These markets provide retail and wholesale services to consumers and offer fresh, frozen, and cured fish and seafood items like salmon and tuna. The fish industry is one of the largest industries worldwide. Yet, we see that many of the fisherfolk are below or at the poverty line. Why? Because getting into the seafood market is difficult. Retailers form strong alliances, which can block out newcomers.

So, can the seafood market make profits for your business? Yes, it can. Let’s compare it to those for chicken, pork, and beef. Seafood lovers are a large group. But they also tend to be a high-earning group that buys more groceries each week. Thus, a recent Food Marketing Institute report says it makes sense to woo them as consumers.

Acerca de la investigación de mercado de productos del mar

In conclusion, a seafood market provides fish products to customers and businesses. It is also a vital industry and adds to the gross domestic product (GDP). Seafood markets need to carry out Quantitative and Qualitative Investigación to gain data. They may also need to do strategy research. Providers can do much research through surveys, focus groups, and interviews.