Investigación de mercado dental

La industria dental mundial representa una industria multimillonaria.

Las economías en muchas partes del mundo se están recuperando, y la industria dental también, impulsada por el envejecimiento de la población mundial, un mayor conocimiento sobre la salud bucal y una creciente demanda de odontología cosmética.

Como las personas tienen más para gastar, es natural que regresen a sus dentistas, quienes a su vez necesitan más suministros, equipos y servicios de laboratorio para sus consultas.

Oportunidades en el mercado dental

Dental Supply businesses are focusing on new global markets (Asia-Pacific is of prime interest), innovative products for pain alleviation, and orthodontic applications that increase revenues. New dental materials and computer-assisted manufacturing technologies are also showing profit-generating potential. In dental practices, mobile optimization, heightened social media presence, and citations are increasingly important for appointment booking. In addition, the creation of premium web content and placement in local internet directories are also critical in maintaining a profitable practice in the digital marketing age.

Métodos de investigación de mercado

SIS conducts Dental Market Research, particularly in-person or video ethnographic interviews with consumers worldwide.  The benefits are rapid, cost effective insights in High Growth Emerging Economies.  We conduct Focus Groups, Online Communities, Surveys and In-Depth Interviews with Dental professionals.

Realizamos investigaciones con una variedad de tomadores de decisiones:

• Pacientes
• Dentistas
• higienistas
• Técnicos de laboratorio
• Asistentes dentales
• Cirujanos Orales y Maxilofaciales
• Técnicos de laboratorio dental
• Higienistas dentales
• Gerentes de oficina
• Personal de oficina
• Ortodoncistas
• Periodoncistas
• Fabricantes

Acerca de la investigación de mercado dental

SIS International Research makes it our business to remain aware of important trends in the global dental industry. We’ve studied dental programs worldwide, interviewing patients, dentists, manufacturers, and insurance interests regarding practices, products, and industry innovations. Our intelligence efforts reveal invaluable information that helps our clients remain competitivo and profitable. In addition, we conduct Grupos de discusión and surveys that zero-in on product performance, consumer attitudes, the opinions of professionals, and the mindsets of manufacturers that define the dental industry. Make an appointment to speak with us soon.