Investigación de mercado de juguetes

Hoy en día, los juguetes están migrando al ámbito digital, donde han proliferado los juguetes digitales para niños.

The toy industry has experienced significant growth in the number of play options for kids.

La demanda de juguetes puede ser estacional y sensible a los precios, lo que presenta desafíos para las empresas que intentan adelantarse a los cambios en los gustos de los clientes y los productos de moda.

Toy store shelves and online sites are stocked with the latest, most innovative items. With so many customer touchpoints today, new opportunities and challenges exist in the toy industry.

SIS International Research has over 40+ years experience in Toy market research experience, making us a go-to for major toy makers, advertisers and product managers.

We provide Youth & Children’s research, Product Concept Testing, regulation insights, Market Opportunity studies, Point-of-Sale data, and Decision Maker research.

Nuestras soluciones de estrategia e investigación de mercado brindan a nuestros clientes información de vanguardia para lograr sus objetivos estratégicos.

Soluciones de investigación de mercado de juguetes

Proporcionamos research into Customers, Competitors, Supply Chains, Market Context and Cultures.  Important today are insights into the Digital Landscape including Omnichannel behavior, Customer Loyalty, Online Shopper Habits, and Willingness to Purchase.

Our Qualitative Research solutions include Focus Groups, In-Depth Interviews, Ethnography, Co-Creation and Video Interviews.  Our Quantitative Research solutions include Mobile and Online Surveys and Mall Intercepts.  Our Strategy Research solutions include Competitive Analysis, Channel Intelligence, and Market Opportunity, Entry and Sizing Assessments.  These solutions provide full insight into the entire business landscape.

Acerca de la investigación de mercado de juguetes SIS

We incorporate focus groups, product testing, and concept testing techniques that provide our clients with the insight, data, and market analysis to make confident decisions about their products and services. Research methodologies such as “mall intercepts” shed bright point-of-purchase light on consumer preferences, behaviors, and attitudes.

Contáctenos para su próximo proyecto de Investigación de Mercado de Juguetes.