Investigación de mercado de fundamentación de afirmaciones

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Claim substantiation market research responds to a current business need. Today, claims should be backed up by supporting evidence if companies expect to gain consumers’ trust and sustain the effectiveness of their products and services with factual data.

Without solid evidence backing your marketing promises, you’re essentially walking a tightrope without a safety net. One challenge from a competitor or regulator, and your entire campaign crumbles. That’s where claim substantiation market research comes in—not as a boring compliance exercise, but as your secret weapon for building unshakeable marketing campaigns.

What Is Claim Substantiation Market Research?

Regulators are watching, competitors are lurking, and consumers are savvier than ever about calling out exaggerated promises.

Claim substantiation market research involves rigorous testing, consumer studies, and scientific analysis to validate what you’re promising. The methodology varies depending on your industry and specific claims, but the goal remains constant: bulletproof evidence.

Here’s what makes claim substantiation market research different from typical market research. Instead of just understanding consumer preferences or market trends, you’re building a legal and scientific foundation for every promise you make. This research must meet specific standards set by regulatory bodies, making it far more rigorous than standard consumer surveys.

Importancia de la investigación de mercado de fundamentación de reclamaciones

La demanda de estudios de mercado de fundamentación de reclamaciones se ha disparado en los últimos años desde que las empresas ponen mayor énfasis en la fundamentación de reclamaciones para preservar su reputación y ganarse la confianza de los consumidores.

This type of research relies on solid and provides the evidence and insights businesses need to back up their claims and improve their marketing efforts. Claim substantiation market research assists businesses in establishing trust with customers, differentiating their goods and services and improving the quality of their marketing efforts.

It prevents potential legal and regulatory issues by supplying those businesses with the facts and insights they need to substantiate their claims. This enables businesses to go a step further and deliver stronger marketing campaigns with relevant and credible data.

Investigación de mercado de fundamentación de afirmaciones: metodologías de recopilación y análisis de datos.

La investigación de mercado de fundamentación de afirmaciones recopila y analiza datos de una variedad de fuentes para respaldar las afirmaciones de publicidad y marketing, y las técnicas comunes para recopilar y analizar datos son:

• Encuestas: Surveys are often used to gather consumer information and support claims from the perspective of a significant market segment.
• Grupos de enfoque: Focus groups deliver highly relevant qualitative data and allow companies to find out what their target audience really feels about their brand, products, and services.
• Investigación secundaria: This requires scanning through business journals and university studies for relevant information. It is applicable in case it exists a previous public study on the topic.

Investigación de mercado de fundamentación de afirmaciones: Principales mercados

Los principales mercados para la investigación de mercado de fundamentación de reclamaciones incluyen:

• Bienes de consumo: Businesses in the consumer goods sector frequently make bold claims about the positive health, energy, and performance outcomes that may be achieved through using their products.
• Productos farmacéuticos: Pharmaceutical companies must validate the claims they make about the safety and efficacy of their drugs. In this sector, it is particularly important to have enough data to back up every statement because of all the government regulations that are imposed on the healthcare industry.
• Alimentos y bebidas: Businesses in the food and beverage industry must provide evidence to support claims about the safety, nutritional value, and quality of their wares because it is also a highly regulated industry.
• Productos cosméticos: Companies in the cosmetics and personal care industry often make excessive claims about the results consumers might expect from their products. However, without proper research, it might affect the brand and customer loyalty if products do not meet consumers’ expectations.
• Advertising: Advertising and marketing companies also research to validate the claims in their advertisements because making an overstated claim can lead to legal implications in some markets.

How to Select the Right Market Research Partner

Choosing the wrong research partner for claim substantiation can be more dangerous than not researching at all.

Start by evaluating their regulatory expertise. Your partner needs deep knowledge of FTC guidelines, NAD procedures, and industry-specific regulations. They should speak the language of substantiation fluently and understand what types of evidence regulatory bodies accept. Ask about their experience defending claims during challenges. Any hesitation is a red flag.

Industry experience matters enormously too. A partner who’s substantiated claims in your specific sector understands the nuances of your regulatory environment and competitive landscape. They know which claims typically face challenges and how to structure research that pre-empts those challenges. Generic research firms often miss critical industry-specific requirements.

Regulations vary significantly by market, and your research partner needs infrastructure to conduct compliant studies wherever you sell. They should handle everything from recruitment to testing to documentation across multiple jurisdictions. Claim substantiation market research gets complicated fast in international markets.

Industry-Specific Applications of Claim Substantiation Market Research

Different industries face unique challenges when substantiating claims. Understanding these nuances helps you design research that actually protects you.

• Pharmaceuticals and Healthcare Products face the most stringent requirements. Your claim substantiation market research needs clinical trials that meet FDA standards if you’re making drug claims. Even over-the-counter products require robust evidence. The bar is high because health claims directly impact consumer safety.

• Alimentos y bebidas companies navigate a minefield of nutrition and health claims. Structure-function claims require one level of proof, while disease prevention claims trigger drug classification. Your claim substantiation market research must carefully distinguish between these categories. Sensory claims like “best-tasting” need proper blind taste testing with appropriate controls. “Natural” claims face increasing scrutiny and require documentation of every ingredient source.

• Cosmetics and Personal Care brands make claims about appearance, performance, and ingredients. “Dermatologist-tested” requires specific testing protocols. “Clinical results” demands proper clinical studies, not just consumer satisfaction surveys. Anti-aging claims are particularly sensitive—you need claim substantiation market research showing measurable improvements using standardized assessment methods. Before-and-after photos require proper controls to ensure results aren’t misleading.

• Suplementos dietéticos operate in a regulatory gray zone that makes substantiation critical. While you can’t make disease claims without FDA approval, you can make structure-function claims with proper substantiation. Your claim substantiation market research should document that claims are truthful and not misleading, even if not required to be pre-approved.

• Technology and Electronics face substantiation challenges around performance specifications. Battery life claims need testing under realistic use conditions. Speed comparisons require controlled environments that isolate your product’s performance. “Award-winning” claims need documentation of legitimate awards from recognized organizations.

• Servicios financieros must substantiate return claims, fee comparisons, and performance projections. Historical data alone isn’t sufficient—you need to explain assumptions and limitations. “Best rate” claims require documented price surveys with clear parameters. Your claim substantiation market research should address both the accuracy of numbers and the context in which they’re presented.

• Automoción claims about fuel efficiency, safety, and performance face intense scrutiny. EPA testing provides standardized data, but marketing claims must accurately represent that data. Comparative claims like “best-in-class” require defining your class clearly and substantiating superiority.

Oportunidades en la investigación de mercado de fundamentación de reclamaciones

Debido al alto crecimiento de la economía global y los mercados emergentes, existe una gran demanda potencial de investigaciones de mercado de fundamentación de reclamaciones en los próximos años.

• Existe una demanda creciente de productos y servicios respaldados por evidencia científica a medida que aumentan el conocimiento de los consumidores y la conciencia sobre la salud.
• Los avances tecnológicos están simplificando la investigación de mercado para realizar estudios de mercado de fundamentación de afirmaciones.
• A medida que el sector farmacéutico se expande, se necesitan cada vez más ensayos clínicos para respaldar las afirmaciones de los productos.

Desafíos en la investigación de mercado de fundamentación de reclamaciones

• Complex regulations: Market research firms may find it challenging to comply with all regulations due to the complexity and dynamism of the rules governing product claims.
• Data privacy and security: Claim substantiation market research faces a significant difficulty in protecting sensitive data, which is especially important in the healthcare sector due to the high value placed on patient privacy.
• Cost and time constraints: It might be difficult for market research firms to provide affordable claim substantiation services due to the time and money required to gather and analyze vast amounts of data.

Investigación de mercado de fundamentación de afirmaciones: tendencias y expectativas

Cada vez es más popular entre los investigadores de mercado aprovechar las tecnologías de vanguardia al realizar estudios para respaldar las afirmaciones. Las empresas utilizan big data y la inteligencia artificial para recopilar y analizar volúmenes masivos de datos en apoyo de sus afirmaciones. Ahora, con la llegada de la inteligencia artificial al análisis de datos, puede ser aún más fácil realizar esta investigación y llegar a una audiencia más amplia con datos y análisis diarios actualizados con mayor regularidad.

Otros factores que influyen en este tipo de investigación son los siguientes:

• Evidence-based claims: Businesses are under more pressure than ever to back up their claims with hard data, especially in highly regulated sectors like healthcare and finance.
• Use of new analytical methods and technologies: The application of new analytic methods and technologies is rapidly becoming the norm in the field of claim substantiation market research.
• Focus on ethical practices: Increased demand for market research that can deliver data to support claims transparently and ethically is a direct result of the growing importance that businesses are placing on transparency.
• Growth of real-world evidence: Actual evidence is growing in importance in the field of claim substantiation market research. Instead of relying simply on the results of simulated or laboratory settings, companies are increasingly turning to real-world data to back up their claims.

Case Study: Transforming Risk Into Market Leadership

A global personal care brand approached a crossroads. Their flagship anti-aging skincare line was losing market share to aggressive competitors making dramatic claims about wrinkle reduction and skin firmness. The marketing team wanted to respond with equally bold claims, but previous half-hearted claim substantiation market research left them vulnerable.

The company committed to comprehensive substantiation before launching its counter-offensive. They conducted a 12-week clinical study with 120 participants, using standardized facial imaging and dermatologist assessments. The claim substantiation market research included consumer perception studies to ensure their claims resonated with target audiences while remaining defensible.

Initial findings revealed something unexpected: their product performed better on skin texture and radiance than on wrinkle depth—different from what they'd been emphasizing. Instead of forcing unsupportable wrinkle claims, they pivoted their messaging to highlight "visibly smoother, more radiant skin in 8 weeks."

Our analysis of similar client projects shows that this strategic flexibility typically increases campaign effectiveness by 35-60% compared to pursuing predetermined claims regardless of evidence. In their experience with substantiation research across 200+ beauty products, findings often reveal unexpected benefits that become more compelling marketing angles than original claims.

The brand launched confidently with its substantiated claims, backed by published study results. When a competitor challenged their claims through NAD within three months, they provided comprehensive documentation that led to a rapid dismissal. Meanwhile, two competitors faced successful challenges to their more aggressive claims and had to pull their campaigns.

The result is measurable. The brand gained 8 percentage points of market share within 18 months while competitors stumbled. Their sales team leveraged the substantiation in retail negotiations, securing premium shelf placement. Most importantly, consumer trust scores increased significantly because shoppers could see the research backing the claims.

This means claim substantiation market research doesn't just prevent losses—it creates competitive advantages that translate directly to revenue. The company's investment in proper substantiation delivered returns far exceeding the research costs through increased sales, avoided legal costs, and strengthened brand positioning.

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Note: While this story is based on real strategies employed in the industry, specific client details have been tweaked to respect confidentiality.

What Makes SIS International Research a Top Claim Substantiation Market Research Partner?

The combination of regulatory expertise, global reach, and practical business focus makes SIS International Research uniquely qualified to handle your most complex substantiation challenges. Here's what sets us apart:

• Customized Approach to Your Specific Industry and Claims – Cookie-cutter methodologies fail in substantiation research because every industry faces different regulatory requirements and challenge patterns. SIS International Research designs claim substantiation market research specifically for your products, claims, and competitive environment.
• 40+ Years of Global Research Experience Across 135+ Countries – We have worked with 70% of Fortune 500 companies, bringing enterprise-level rigor to every project. With 150+ employees and collaborators worldwide, they combine local market knowledge with consistent global standards.
• Access to Global Databases for Precise Research Recruitment – Claim substantiation market research is only as good as your participant selection. SIS International Research's extensive databases enable precise recruitment matching your target demographics and usage patterns.
• Rapid Turnaround Without Compromising Quality – We have streamlined processes that deliver defensible claim substantiation market research on aggressive timelines. We understand which methodological shortcuts create vulnerability and which accelerate results safely.
• Affordable Research That Fits Diverse Budget Requirements – SIS International Research structures projects to deliver defensible results at price points that work for mid-market companies. We help you prioritize which claims need the most rigorous substantiation and where more efficient methodologies still meet requirements. Cost-effectiveness matters because you need to substantiate multiple claims across product portfolios, not just one flagship product.
• End-to-End Management from Design Through Documentation – SIS International Research handles study design, regulatory compliance verification, participant recruitment, data collection, statistical analysis, and documentation. You get comprehensive reports that satisfy regulatory scrutiny without coordinating multiple vendors.
• Strategic Guidance Beyond Data Delivery – SIS interprets findings in a business context, identifying alternative claims that might be more defensible or compelling. We have seen thousands of substantiation projects and know which results translate to market success versus which merely check compliance boxes.

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Acerca de SIS Internacional

SIS Internacional ofrece investigación cuantitativa, cualitativa y estratégica. Proporcionamos datos, herramientas, estrategias, informes y conocimientos para la toma de decisiones. También realizamos entrevistas, encuestas, grupos focales y otros métodos y enfoques de investigación de mercado. Póngase en contacto con nosotros para su próximo proyecto de Investigación de Mercado.