¿Qué es el marketing móvil?

El marketing móvil implica llegar a los clientes cuando utilizan Internet fuera del entorno de escritorio tradicional del hogar o la oficina.

El mayor uso de teléfonos inteligentes, iPads, tabletas y dispositivos móviles similares puede hacer que el marketing móvil sea una necesidad para muchas empresas en línea. El marketing móvil utiliza medios interactivos que ayudan a los clientes a obtener ubicación e información urgente a través de la conectividad inalámbrica. Es útil para todas las partes interesadas, incluidas organizaciones y clientes. Los consumidores pueden buscar un producto necesario en cualquier lugar y en cualquier momento. Las organizaciones pueden acceder a posibles compradores globales en cualquier lugar y en cualquier momento.

El marketing móvil está alterando drásticamente el panorama empresarial actual.

Marketing via cell phones, especially through text messages, is widely used throughout the world.  It is estimated that a recipient of a text message will read it within minutes, a phenomena that may increase a consumer’s response rate to an advertising message.

Many companies have developed large databases of customers’ information and send them promotional packages and special offers through text messages.  Enterprise solution software can assist businesses in sending mass marketing messages within a single click. In addition to being cost effective, this software may also turn out to be one of the most prompt ways of marketing and advertisement.

Notificaciones por SMS

Es posible que el marketing a distancia, como el marketing móvil a través de SMS o mensajes de texto, no siempre reciba una bienvenida tan cálida como una vista en tiempo real de un producto. El Servicio de Mensajería Multimedia (MMS) es un paso hacia la representación bidimensional (2D) y tridimensional (3D) de productos. Una organización puede enviar un MMS a sus clientes para presentar una mejor imagen de sus productos.

Notificaciones push

Push notifications constitute another type mobile marketing that is used globally.  Apple introduced this technology to its smartphones, and many companies later adopted it. Push notifications may be an efficient way to communicate with end-user customers. These notifications “pop up” as messages on clients’ mobile phones, informing clients of new events or developments in a phone application without their actually having to open up the relevant application.

Companies can benefit from the adoption of push notifications because this technology can allow them to alert customers or new products or discounts.  A push notification can also function as a “call to action” ad.  A push notification interrupts the user in the midst of whatever function he is using on his phone, such as surfing the Internet, and alerts him to a new development.  If the development appeals to him, he can then click on an embedded link and then visit the company’s application or website.

Marketing de geolocalización

Mobile marketing may have revolutionized marketing techniques, and the Global Positioning System (GPS) may have revolutionized mobile marketing.  GPS enables consumers to locate any business, restaurant, hotel, school, or hospital within few seconds. GPS may aid companies in capturing the attention of their target consumers. Location-Based Services (LBS) is another form of mobile marketing that can operate without GPS and send marketing messages to customers based on their location.

Consideraciones

One of the advantages of mobile marketing for an organization may be its ability to directly connect with its end-user customers. Using this technology effectively may yield favorable results for companies.  Many people consider their cell phones to be for their personal use and may become irritated by mobile marketing messages.  Companies that adopt a conscientious attitude towards customers’ privacy may reap more benefits from mobile marketing than companies who do not.

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