纽约，2011 年 2 月 2 日—

SIS 国际研究公司纽约办事处今天庆祝了其位于曼哈顿熨斗区的焦点小组定性研究设施的第 1000 次实地考察租赁。

该公司成立于 1984 年，2006 年建成该设施，可容纳消费者、B2B 和医学研究的受访者。该全方位服务设施距离著名的地标建筑 Flatiron 大厦仅几码之遥，拥有两间设施齐全的面试室和两间观察室。它拥有在职招聘人员、面试官、分析师、翻译、项目经理和报告撰写人。

SIS New York mentioned some have had some memorable experiences at the facility over the past 5 years.

President of SIS International Ruth Stanat remarked: “One TV network shot footage for a TV show in our large room.  I remember another client asked us if we could bring a motorcycle into the facility.  A third memorable experience was when we rearranged the entire room to position beds and medical equipment to simulate an elderly person’s bedroom.”

Andrew Foley, project manager, mentioned that his favorite memory was when a scene from a 2010 Jim Carey movie was filmed a few yards from the facility and a film production crew put artificial snow along the streets in early autumn.

Stanat also noted: “The Focus Group Market has changed so much in the past years, going up and down with the financial crisis.  We have seen an uptick in requests for online methods.  But in many cases many clients still prefer to be face to face and the feeling of being able to observe respondents in-person.”

关于 SIS 

Founded in 1984, SIS International Research is a global 市场 Research & Market Intelligence firm providing comprehensive research services and strategic analysis of information. The company has served over 70% of the Fortune 500.