美国的奢侈品零售商已决定打折，考虑到他们的市场定位，这是一种非常不寻常的销售手段。

Some of the most unusual sales have happened at Bergdorf Goodman and Saks Fifth Avenue, two very high-end department stores. Shoppers were shocked to see such sales. At Bergdorf Goodman located near the famous Plaza Hotel in Manhattan, shoppers could take 60% off luxury handbags. Shoppers at Saks Fifth Avenue could find Womens, Mens, Handbags, and Shoes discounted from 50%-70%. The company has even created a new section on its website called “Saks Sale” to target price-conscious consumers. The brands discounted include Armani Collezioni, Burberry, and Marc Jacobs.

其他知名的美国奢侈品零售商也推出了打折活动，包括布鲁明戴尔百货和梅西百货。布鲁明戴尔百货在《纽约时报》上刊登了整版广告，宣传其打折活动，原价打 50%-70%，此外永久降价商品再打 40%-50%。打折的主要商品包括女装、男装、鞋子和领带系列。同样，梅西百货也打出促销广告，称购买 $100 以上商品可减 $25 美元。

In the US, many shoppers wait until December 26 after Christmas to shop to save on merchandise or redeem gift certificates. This strategy is likely the retailers’ attempt to encourage spending prior to the Christmas holiday.

路易威登推出了一个非常不寻常的新电视广告活动。该活动名为“生活将带你去哪里”，继在欧洲播出后，在美国的播出次数也越来越多。该活动的另一个不同寻常之处在于，它以普通人而不是名人为主角。据 IHT 称，除了广告投放外，该活动的制作成本高达 14.3 亿美元。

在这个节日季，奢侈品的传统促销方式正在发生巨大变化。考虑到消费者的巨大压力和新的储蓄冲动，零售商不再那么担心品牌稀释。