战略

美国退伍军人市场研究

SIS 国际市场研究与战略

美国退伍军人市场研究 企业如何有效地与美国退伍军人社区互动?了解这一人群的独特特征和需求对于旨在产生有意义影响的品牌至关重要。这就是为什么进行彻底的美国退伍军人市场研究可以让企业利用这一宝贵的人口群体,确保他们的产品满足退伍军人的特定需求和…… 阅读更多

How to Grow Your Business: Industrial Playbook

SIS 国际市场研究与战略

Today’s business environment is fast, complex and exciting. Building and growing a business takes a robust understanding of your company’s capabilities and its external environment.  Here are concepts to keep in mind as you grow your business. How to Grow Your Business: What Industrial Leaders Do Differently Growth in industrial markets rewards firms that read … 阅读更多

Being Green Improves Recession Performance

SIS 国际市场研究与战略

Companies are under increasing cost pressure. With the rise of Digital Disruption, the Commoditization of industries, and Globalization with competitors worldwide, businesses are increasingly finding ways to reduce their cost structure.  Many companies can boost profits by increasing their top-line revenue.  This article will focus on simple ways to reduce the bottom-line cost structure in … 阅读更多

Mobile Marketing for B2B Industrial Buyers

SIS 国际市场研究与战略

移动营销涉及在客户远离传统家庭或办公室桌面环境使用互联网时接触他们。智能手机、iPad、平板电脑和类似移动设备的使用增加可能使移动营销成为许多在线业务的必需品。移动营销使用交互式媒体,帮助客户获取位置和时间敏感信息…… 阅读更多

Process and Systems Development in Organizational Success

SIS 国际市场研究与战略

As much as human resource and capital assets do, organizational processes and systems can help enhance competitive advantage. Typically, a creative staff can spearhead the development of a new and compelling product with a potentially high ROI, for example. Meantime, the acquisition of additional machinery will–in most cases–boost the productivity of a manufacturing plant. The … 阅读更多