讲故事市场调查

几千年来，人类一直在互相讲述故事。 

Story Telling is an important part of history and the human experience.  In ancient times, humans communicated important information through stories around campfires.  Today, companies are opting for new ways to share information about their brands. They need innovative ways to reach the customers at their disposal. In a bid to foster loyalty and draw more customers, they have resorted to storytelling.

讲述你的故事现在是建立品牌的重要组成部分。它将决定人们如何看待你。它还能让客户开始与你和你的企业建立关系。做好这件事，你就能发展出一个蓬勃发展、前途光明的品牌。如果人们喜欢你做的事情、你的理想和你分享的故事，他们就会从你这里购买东西。

Storytelling is an enormous realm that you can explore from many different perspectives. It involves sharing stories and experiences to a particular audience. These stories must have a sense of purpose. A key question arises thereof, how do you know the type of stories to tell? To answer this question, logic demands that companies conduct both Qualitative and Quantitative Research. In this way, they can improve the very pillars of the storytelling. 

市场研究有助于想出合适的角色

Companies sometimes recycle stories, and at times the method is over-used. Creating the perfect characters for the roles can also be tricky. Thus, market 研究 comes in handy to form the base for character creation.  For example, the lead actor and antagonist are unlikely to make similar decisions. Qualitative Research equips the storytellers with the right data to form unique characters. It also helps them to develop roles for these characters. As a consequence, your storytelling will spur the reasoning of the customers.

市场研究有助于开发真实的故事情节

我们听说过，由于客户或观众的一系列负面评论，故事会失败。构成故事的脚本应该是原创的，具有流畅感。市场研究可以防止讲故事的人创作重复、无聊、乏味的内容。它提供了多样化的材料，您可以从中开发史诗般的故事情节。从此类研究中得出的故事将吸引观众的注意力。它们还将对他们对特定产品或想法的看法产生永久的影响。

市场研究创造例证和隐喻

Sometimes, you can encapsulate your purpose in an incomprehensible chunk of the tale. Picking out the right metaphor to enable quick grasping of content is very crucial. Quantitative Research allows storytellers to come up with better metaphors. This type of Research can summarize a load of information to drive a point home. It serves to propel consumer satisfaction as well as win over stakeholders’ support.

市场研究帮助讲故事的人形成转折点和高潮

The turning point and the climax go hand in hand. Storytellers need a riveting turning point- from a wrong decision to a good one, which can elicit positive reaction about a particular product in the market. Market 研究 can help to form a sound basis and reasoning for the turning point. It can also help storytellers to portray it in a positive light. A turning point trickles down to the climax. In the end, this climax aims to cement the understanding and ‘pledge of loyalty’ towards the product. Market research is critical if you want to achieve these lofty goals.

关于故事讲述市场研究

Storytelling is the new mode of customer attraction. It leads to conviction towards a specific business product. It would help if you did proper and thorough market research so that the story is a success. It also has to meet its intended purpose, which is to help build your brand. In essence, market research is the backbone of any impactful storytelling.  We conduct:

• 故事板
• Home, Video & Street Ethnography
• 写作、视频制作和编辑
• 品牌研讨会
• 焦点小组
• 共同创造