敏捷市场研究

Agile is an approach to carrying out projects with speed and flexibility.

It adapts to changes in market and sector conditions. It turns these changes into a competitive advantage. How can it do that? By chopping the project into small parts to deliver them little by little in a defined time. All companies increasingly need to be flexible since they are in a constant state of uncertainty. A global economy, digital disruption, and new technologies are constantly changing the business landscape. Companies must be able to react and adapt to an unexpected change quickly and efficiently.

让您的业务更加敏捷

Companies are now taking a comprehensive Agile approach. They are implementing their principles and techniques throughout their organizations. They are also employing business agility in groups outside of information technology (IT). Many companies are currently expanding Agile into three main areas. These areas are product development, human resources, and portfolio management.

任何公司都应转型为敏捷方法和实践。对于人力资源而言，它将对招聘实践、职业道路和角色产生积极影响。它还可以改善文化绩效管理和培训。所有领域可能需要更新以符合敏捷的原则和价值观。

对于精益投资组合管理，一些实践对公司来说可能是全新的。这些实践包括规划、透明度和协调。它们还包括协作和与方法相一致的结果衡量。公司应该授权员工决定如何实施这些实践。因此，公司应该在流程上变得更加精简。它应该摆脱诸如冗长的审批链和其他瓶颈之类的问题。

敏捷向公司展示了如何通过提供最高价值来获得最大的满意度。它同样可以实现更紧密的反馈循环。诸如“Google 设计冲刺”之类的技术允许产品管理进行原型设计。它还允许他们与客户一起尽早审查不同的想法。

如何变得更加敏捷

The Agile approach is flexible and easier to learn. A unique feature is that it uses multidisciplinary teams. It brings together marketing people and designers. It also includes those involved in the development and the business side of the company. Together, they provide the most realistic vision possible for the end user.

敏捷营销理念具有创新性。它对那些使用在线应用程序的人特别有吸引力，因为公司需要在数字环境中更快地响应消费者的互动。

敏捷的营销人员或研究人员手头上有大量数据。例如，社交媒体分析可以洞察使用这些平台的客户。敏捷的市场研究人员可以使用社交内容与客户互动。公司可以利用这些宝贵的信息来优化营销活动。他们还可以利用这些信息与现有客户互动并降低客户流失率。

关于 Agile Market Research

市场研究的作用是及时生成信息以创建或调整品牌战略。这些战略必须以消费者为中心。这一过程中的敏捷性通常被视为一种差异，现在开始成为一种需求。一些研究模型必须有数据收集和分析的时间。这一设定时间必须大于市场需求。因此，为该细分市场引入新的商业模式变得至关重要。

敏捷冲刺市场研究

Scrum 是一种特定的敏捷方法和增量开发过程。Sprint 是开发人员必须完成工作并提交审查的一段固定时间。Sprint 规划是指由 Scrum Master 主持会议的协作过程。它还包括产品所有者。经理可以阐明产品待办事项的详细信息及其验收标准。它同样涉及敏捷团队。团队必须定义履行 Sprint 承诺所必需的工作和努力。

Agile Sprints are helpful in IT product and advertising testing. Companies can test a Minimum Viable Product or prototype with a small number of interviews, make changes, and then test again in several phases. This allows a better, cheaper and faster product development process.