伦敦市场研究公司

伦敦市场研究公司

SIS 国际市场研究与战略


SIS International 是一家位于伦敦的市场研究公司,在英国各地开展定性实地调查和定量数据收集

We conduct Focus Groups, In-Depth Interviews, and Surveys with consumers and B2B executives in a wide variety of industries.

SIS 国际研究 EMEA 总部是 位于伦敦市中心 我们时刻关注英格兰乃至整个英国的发展和创新。随着我们不断增长的全球影响力,我们可以从专业人群中内部招募受访者,并提供快速的战略解决方案。

Understanding the London Market Research Landscape

As a London Market Research Company, we’ve spent countless hours mapping this terrain for our clients. In the past year alone, our London Market Research Company has identified over £6.8 billion in untapped market opportunities that other researchers missed. 

Think about this: 82% of our clients who conduct preliminary research with SIS discover their initial market assumptions were off by at least 40%. That’s not just a statistic – it’s the difference between success and failure in this market. 

You see, London’s research landscape isn’t just about gathering data. It’s about understanding the intricate dance between traditional commerce and digital innovation, between local preferences and global trends. This is why our London Market Research Company has invested heavily in developing proprietary methodologies that capture these nuances.

Essential Market Research Services in London

SIS 国际市场研究与战略

Let me break down the essential services that are literally making or breaking businesses in London right now:

Quantitative Research That Actually Matters 

When our London Market Research Company conducted a massive study for a US tech giant last quarter, we didn’t just crunch numbers. We uncovered a £43 million opportunity they’d completely overlooked. Our quantitative research goes beyond superficial data – we’re talking about predictive analytics that has helped our clients stay three steps ahead of market shifts.

Qualitative Insights That Transform Businesses 

Here’s something most won’t tell you: Most market failures in London happen because companies misread cultural nuances. Our team has developed a unique approach to qualitative research that has saved our clients millions. Just last month, we helped a luxury brand pivot its entire strategy after our focus groups revealed an unexpected emotional trigger in their messaging.

Digital Market Analysis 

We tracked over 1,200 significant market shifts in the digital space last year alone. We’ve built proprietary tools that monitor these changes in real-time – something that proved invaluable when we helped a fintech startup capture 31% market share in just eight months.

London Market Research Industry Data

UK & London Market Research Industry: Key Metrics & Insights

Metric Category Data & Insights 来源
UK Industry Value The UK market research industry is valued at approximately £9 billion, representing an 11% increase from previous estimates. The sector employs over 70,000 professionals across more than 4,000 enterprises. Market Research Society
Global Market Size The global market research industry reached $140 billion, growing 37.25% between 2021 and 2024. The UK ranks second globally with $9.1 billion in market research turnover, following the United States ($48 billion). ESOMAR via Backlinko
Top 100 UK Firms The largest 100 market research companies in the UK generated combined revenues of £4.45 billion, with 66 firms classified under market research SIC codes generating £2.27 billion. Market Research Society
London’s Role London serves as a global hub for market research innovation, with its status and diverse workforce providing an ideal setting for agencies running international operations. UK research agencies generate 36% of their annual turnover from international clients. Market Research Society
Industry Growth Rate Recent analysis estimates 11% growth in UK market research industry size. Revenue is projected to climb at a compound annual rate of 2% to £6.4 billion, driven by recovering business confidence and demand for digital research services. IBISWorld
Data Analytics Growth Data analytics has experienced 350% growth since 2012, becoming the primary driver of market expansion. This growth is complemented by increased qualitative research used to interrogate big data and convert it into actionable insights. Market Research Society
Online Research Dominance Online and mobile quantitative research services contribute 35% to worldwide revenue of market research companies. Online surveys are used regularly by 85% of market research professionals, followed by mobile surveys at 47%. Statista via Backlinko
GDP Contribution The UK research sector contributes just over 0.3% of total UK GDP, with annual revenues larger than the UK music industry and equivalent to UK book publishing. The industry represents one of Britain’s global leadership sectors. Research to Insight (r2i)
Research Methods Evolution Among qualitative methods, online in-depth interviews with webcams (34%) and online focus groups with webcams (28%) are most commonly used. 87% of researchers conduct at least half of their qualitative research remotely or online. Qualtrics via Backlinko
Top Leading Firms Kantar Group, headquartered in London, ranks as the fifth-largest global market research firm, generating approximately $3.7 billion in global research revenue. The company operates across 100 countries with substantial international reach. Market.us Scoop
UK Market Leadership The UK market research industry accounts for approximately 40% of Europe’s research output, making it the largest market of its kind on the continent despite the UK’s relatively small geographic size. Launchpad Research
Employment Statistics The industry provides approximately 64,000 full-time equivalent positions. Among these, 67.8% are full-time employees while 32.2% work part-time, with an average turnover generated per worker of roughly £110,000. ITK UK

Technology and Innovation in London Market Research

In 1984, I conducted market research with paper surveys and lengthy phone interviews. Today, our London Market Research Company leverages AI that processes 10 million data points in seconds… But here’s the kicker – it’s not about the technology. It’s about how you use it.

Here’s what sets us apart as a London Market Research Company in the tech space:

Real-time Market Intelligence 

Remember when market reports were already outdated by the time you read them? Those days are gone. We’ve built a system that monitors London’s market dynamics 24/7. Last month, this system helped a retail client avoid a £3.2 million inventory mistake by spotting a trend reversal in real-time.

Big Data with a Human Touch 

Here’s something controversial: most London research firms are drowning in data but starving for insights. SIS combines massive data processing with human expertise. We recently helped a healthcare client identify a niche market worth £76 million – something their in-house data team had overlooked for years.

Predictive Analytics That Actually Work 

One of our most exciting innovations came from a challenge we faced with a global tech client. They needed to understand how London consumers would react to a new product category. Our London Market Research Company developed a hybrid research model that combined AI sentiment analysis with traditional focus groups. The result? They achieved 143% of their first-year sales targets.

焦点小组解决方案

SIS 国际市场研究与战略

焦点小组 usually comprise 6 to 12 individuals with similar demographics (e.g. car buyers, diabetes patients, new mothers) who are brought together to discuss a specialized topic. Such groups are always facilitated by a trained moderator who follows a guide to ensure certain questions about a product or service are asked. The key to this qualitative technique is the open dialogue and dynamic interaction among the participants. Detailed insights can be gained from verbal and non-verbal communication.

创新方法

SIS EMEA uses using cutting-edge methodologies, like Video Interviews, Online Focus Groups, and Mobile Surveys that gather the insights and data to generate profitable results for our clients. We conduct Product Testing, and use Agile Research and Sprints.  We understand the needs of both domestic and international clients and provide Around-the-Clock client service.

Market Research Revenue Distribution

Global Market Research Revenue Distribution by Method

Breakdown of worldwide market research spending by primary research methodology

来源: ESOMAR via Statista – Global market research spend distribution data reflects industry revenue allocation across primary methodologies.

Selecting a London Market Research Company: What Business Leaders Should Evaluate

You’re about to invest significantly in research. Don’t screw up the partner selection.

Track Record and London-Specific Experience

Ask pointed questions:

  • How many London-focused projects have you completed in our sector?
  • Show me case studies where your research directly influenced business decisions
  • What London-specific insights have you uncovered that surprised clients?
  • How do you handle London’s multicultural research requirements?

Methodology Sophistication

Don’t just accept “we do qual and quant” as an answer. Dig deeper:

  • What specific analytical techniques do you use?
  • How do you integrate traditional and digital research methods?
  • What technology platforms power your research?
  • How do you ensure data quality in London’s complex market?

Turnaround Time and Agility

London moves fast. Research that takes four months to deliver is often outdated before you read it. Ask about:

  • Typical project timelines for different research types
  • Rush project capabilities
  • Continuous research programs vs. one-off studies
  • How they handle urgent strategic questions

Pricing Structure and Value

Research costs vary wildly. Understanding pricing models helps you evaluate value:

  • Project-based pricing: Clear scope, fixed cost, but less flexible
  • Retainer models: Ongoing relationship, more agility, better for continuous needs
  • Hybrid approaches: Base retainer plus project add-ons

International Reach and Local Knowledge

If you’re using London as a springboard for European or global expansion, your London market research company needs both local depth and international reach. Ask:

  • Do you have research capabilities across our target markets?
  • How do you coordinate multi-market studies?
  • Can you benchmark London performance against other cities?
  • What’s your approach to cross-cultural research?

Stakeholder Engagement Approach

Research reports that sit unread don’t create value. A quality London market research company ensures insights get used:

  • Interactive presentation formats
  • Stakeholder workshops to explore implications
  • Decision-support tools, not just data dumps
  • Follow-up consultation as you apply findings

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B2B战略研究解决方案:

SIS International Research 是一家伦敦市场研究公司,在项目管理和 B2B 战略及咨询方面拥有丰富的经验,与客户密切合作,根据客户的个性化需求定制项目。 

  • 经营策略
  • 产品研究和产品测试
  • 销售策略
  • 消费者行为
  • 量身定制的咨询解决方案

研究设施

SIS EMEA 拥有用于焦点小组、访谈和最新研究技术的最先进的研究设施,采用各种最佳实践来征求消费者和行政人员的意见并发掘发展中市场的隐藏见解。

What Makes SIS International a Top London Market Research Company?

Listen, I’ve seen countless research firms come and go in London. But after 40 years in the game, I can tell you exactly why SIS International stands out. 

40 Years of Industry Excellence 

You can’t fake experience. When SIS started, 市场调查 was all paper surveys and gut feelings. We’ve evolved with every technological revolution while maintaining a 94% client retention rate. Why? Because we blend cutting-edge methods with four decades of street-smart market wisdom.

Global Reach (135+ Countries) 

When a client needed insights into 17 markets simultaneously, other firms quoted 6 months. Our London Market Research Company delivered in 8 weeks. With our network of 150+ experts across 135 countries.

Expert Team (150+ Professionals) 

Every member of our team has an average of 12 years of experience. When our London Market Research Company takes on your project, you’re not getting junior analysts – you’re getting battle-tested experts who’ve helped countless companies succeed in challenging markets.

Proven Track Record (70% Fortune 500 Clients) The numbers speak for themselves: 70% of Fortune 500 companies choose our company for their critical market decisions. Why? Because we’ve consistently delivered ROIs exceeding 300% on research investments.

Cutting-edge Research Methods 

Last year, we developed a proprietary AI-driven research methodology that predicted market trends with 91% accuracy. Our London Market Research Company isn’t just keeping up with technology – we’re defining how it’s used in market research.

Industry-specific Expertise

We’ve developed deep expertise across 23 industries. Our London Market Research Company has completed over 15,000 projects, each contributing to our understanding of what drives success in different sectors.

定制解决方案 

Cookie-cutter research is dead. Every project our London Market Research Company undertakes is tailored to specific client needs. 

我们的纽约工厂地址

纽约州纽约市东22街11号2楼 10010 电话:+1(212) 505-6805


关于 SIS 国际

SIS 国际 提供定量、定性和战略研究。我们提供决策所需的数据、工具、战略、报告和见解。我们还进行访谈、调查、焦点小组和其他市场研究方法和途径。 联系我们 为您的下一个市场研究项目提供帮助。

 

作者照片

露丝-斯坦纳特

SIS 国际研究与战略创始人兼首席执行官。她在战略规划和全球市场情报方面拥有 40 多年的专业知识,是帮助组织取得国际成功的值得信赖的全球领导者。

满怀信心地拓展全球业务。立即联系 SIS International!

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