如何降低企业成本

露丝-斯坦纳特

SIS 国际市场研究与战略

企业面临着越来越大的成本压力。

With the rise of Digital Disruption, the Commoditization of industries, and Globalization with competitors worldwide, businesses are increasingly finding ways to reduce their cost structure.  Many companies can boost profits by increasing their top-line revenue.  This article will focus on simple ways to reduce the bottom-line cost structure in many businesses.

安装高效照明

Replacing traditional lightbulbs with Carbon Fluorescent light bulbs can reduce the amount of energy used. This can mean lower energy bills.  While the cost of these CFL lightbulbs is initially higher, the subsequent monthly energy bills can decrease.  SIS replaced its lightbulbs with CFL lightbulbs.  None of our employees could tell the difference between the new and old lightbulbs, as the new lightbulbs worked very well. More importantly, SIS International realized double-digit average monthly energy savings.

无纸化

Secondly, companies can buy and use only recycled paper. Many employees print out documents that contain mistakes like a mistaken page break or irrelevant papers during a print run. These employees can create a pile next to their printer with which they can reuse the reverse side of the page. This carries cost benefits for companies that seek to limit their operational costs. Simultaneously, they can create a competition among employees and divisions to discard less paper.

Creating competition among departments has been extremely effective for BP, which has been able to boost efficiency through creating personal accountability and interdepartmental competition. Companies can also present deliverables online, instead of on paper. Employees can add a reminder in their emails to prevent their recipients from printing emails. If companies have old printers and wish to replace it, they can consider “Energy Saver” printers that can provide long-term cost advantages.

订阅报纸的公司可以在办公室订购在线报纸。为了提高效率,员工可以收到发送到他们电子邮箱的“电子邮件提醒”,这样他们就可以及时获取信息,而不会浪费过多的纸张。

Companies can also get rid of paper cups, plastic plates, knives and napkins in their kitchens. They can do so by investing in mugs. Less trash may be generated, saving expenditures on these utensils, trash bags, and your cleaning staff.

避免使用水瓶

安装饮水机或饮水机代替瓶装水可以帮助减少瓶装水的消耗量,从而减少石油和温室气体排放。

拔下设备

Policies can be introduced that encourage employees to unplug devices from the wall (which, on average consumes 3-5% of total energy consumption even if you are not using the device). Furthermore, they can shut down their computers overnight and over the weekend, instead of using “Standby” settings, which still consume energy.

提高办公室能源利用率

在夏季,企业最好拉上窗帘,而不是开足空调。安装智能恒温器和智能技术可以更好地

减少商务旅行

商务旅行不仅是公司面临的最大开支之一,也是温室气体排放的最大来源之一。公司可以通过减少旅行频率和旅行中的碳排放活动来获得竞争优势和“绿色优势”。

这里有很多成本优势,但让我们关注碳排放影响。通过直飞,公司可以限制碳足迹。他们还可以高效地安排行程,将多个目的地安排在一次大型行程中,以满足所有旅行要求。
Project management and operations can benefit from Skype, GoToMeeting or Cisco TelePresence, which can reduce the need for face-to-face communication. Travelers can lug less baggage and stay in Green hotels, and use fewer towels.

公司可以快速列出绿色航空公司和租车公司。像维珍航空这样的绿色航空公司恰好同时提供具有成本效益的机票。员工可以使用公共交通和汽车服务,例如乘坐火车从希思罗机场前往伦敦帕丁顿车站。公司还可以列出绿色租车公司的简短列表,这些公司可以提供燃油消耗方面的成本优势。

优化员工通勤

Employees in cities can benefit by taking public transportation. Aside from the environmental benefits, employees can save more money by not having to garage their cars, spending idle time in stressful traffic, and have a lower risk of an accident in getting to work. Companies are increasingly finding the importance of their employees saving their money in 401Ks, rather than spending it on oil, car loans and other expenses.

不在市区的公司可以鼓励拼车。这会带来溢出效益,例如增进员工之间的联系,以及在公司营业时间之外分享知识。

让你的营销更有效率

The primary objective of marketing is to provide messaging to your stakeholders. But it is not mutually exclusive to also consider greening your marketing. Companies can limit how much paper put into direct mailers, as many consumers will automatically throw these away. Instead, companies can design “smart” direct mail that is less likely to be discarded. Simultaneously, they can create more eco-friendly promotional items. Instead of lower utility items, companies can invest in flash memory drives with their logos on it. This lowers the probability that these materials will be thrown away and also increases the amount of time your stakeholders bond with your brand and promotional item.

 

作者照片

露丝-斯坦纳特

SIS 国际研究与战略创始人兼首席执行官。她在战略规划和全球市场情报方面拥有 40 多年的专业知识,是帮助组织取得国际成功的值得信赖的全球领导者。

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