欧洲医疗行业正在不断发展以应对新的挑战。

公司正在寻求应对欧洲医药领域的挑战。

欧洲医疗行业正在不断发展以应对新的挑战。欧洲各地不断增长的赤字和债务危机给不断缩减的医疗预算带来了越来越大的压力。欧洲人口正在老龄化，需要更昂贵的医疗服务和福利。与此同时，一些欧洲国家的肥胖率正在上升，各国政府正在提出新的法规来鼓励或强制实施健康的生活习惯。

有机食品市场

有机食品杂货店有 快速成长 in Western European markets.  Private insurance companies are gearing up to provide confidence to consumers with additional healthcare coverage.  European companies are encouraging new forms of wellness services, such as massages and coaching.

对抗肥胖

德国政府于 2010 年提议征收 对肥胖者征税 to reduce strain on health infrastructure, encourage preventative health measures among consumers, and improve fiscal budgets.  This has sparked controversy in a country debating how best to encourage healthy habits in an ageing nation.

欧洲的医疗保健法规

Health claims are being treated with more scrutiny as European regulatory bodies seeks to increase confidence in claims of food functionality.  The European Food Safety Authority (EFSA) has publicly complained in June 2010 about the weakness in the food industry’s claims about their products, and has signaled that it will take a louder stance on claims of food functionality.