哈特福德市已着手实施一项雄心勃勃的计划，以振兴哈特福德地区经济，鼓励投资并推动经济多元化。

哈特福德经济亮点

• The Connecticut Convention Center provides over 140,000 square feet of exhibition space, a 40,000 square foot ballroom and 25,000 square feet of flexible meeting space.
• 康涅狄格科学中心是一个教育性、娱乐性的学习中心，设有互动展览、剧院、教室、会议室。有趣的展览和优质的设施会吸引游客和当地访客。
• 河滨改善资金支持“河滨夺回”计划，以改善行人通往河流的通道。
• 伦茨勒球场 (Rentschler Field) 的建造是为了帮助康涅狄格大学在美国树立其足球项目的声誉。
• 哈特福德市中心万豪酒店（AAA 级 4 颗钻石）拥有 401 间客房、13,000 平方英尺的会议空间和 13 间会议室
• 沃兹沃斯雅典娜神庙是美国最古老的公共艺术博物馆。
• 哈特福德市政中心（Hartford 21）是一个住宅、零售和娱乐中心
• 哈特福德的布拉德利国际机场目前是新英格兰地区第二大机场，每年接待 740 万名乘客。该机场提供飞往 72 个目的地的航班，包括每天 22 班直飞芝加哥的航班、每天 39 班直飞华盛顿-巴尔的摩的航班以及每天经阿姆斯特丹直飞欧洲的航班。机场基础设施包括超过 15,000 个停车位，非常适合旅游和会议。

在康涅狄格州哈特福德开展业务的优势

Further impacting the development of Greater Hartford is its location vis-à-vis other regional cities. The city is located inland, halfway between New York (2 hour drive) and Boston (1 ½ hours). Development is also influenced by population. Hartford’s population is 124,570, and its surrounding areas include an even larger population of 3.4 million state-wide, and 1.6 million in the Knowledge Corridor from Hartford to Western Massachusetts. Below is a list of competitor cities with their corresponding estimated populations, as of 2006:

要成为首选目的地，中心位置和便捷的交通至关重要。哈特福德已采取措施实现铁路连通性，连接斯普林菲尔德和纽约市，但在未来几年，进一步改善铁路基础设施将变得更加重要。增加铁路交通量、客流量、铁路基础设施和联邦拨款有助于增加经济机会。

康涅狄格州的商业增长

哈特福德市及其周边地区拥有极具吸引力的劳动力生产率、交通便利性、收入水平、技术、教育、艺术和文化遗产。哈特福德本身拥有通讯、基础设施、公园和自然小径、医疗保健、公共安全和便利设施。

Connecticut’s economy has seen job growth and was supported by the expansion of the global economy and favorable economic incentives and conditions.  GDP in 2017 was growing and was estimated at $260 billion, larger than the GDP of many nations in the world.  In particular, the economy experienced notable job growth across manufacturing, educational services and exports sectors. Connecticut businesses have benefited from assistance services including financing, regulatory and location assistance from local organizations like the Hartford Economic Development Corporation, MetroHartford Alliance, Capital City Economic Development Authority (CCEDA), and the Community Economic Development fund and the Greater Hartford Business Development Center, Inc (GHBDC), among many others, which seek to promote local business.

目的地营销机会

One function of Destination Marketing Organizations (DMOs) is to facilitate industry access to market intelligence and to make certain that operators understand their markets (existing and emerging). One new source of market intelligence arising from peer to peer communication over the internet comes in the form of blogs. How useful these blogs will be to DMO’s is still highly unknown, but one could surmise that as the internet penetrates more and more households around the globe, “e-strategies” will become more effective and the reliability of information will duly increase.

通常，活动策划者在考虑举办地点时，以下休闲活动非常重要：

• 高尔夫球
• 温泉
• 骑自行车
• 黑色领带活动
• 赌场
• 夜生活
• 啤酒厂和葡萄园
• 短途旅行（交通时间少于 1 小时）
• 海滨活动, 水上运动

此外，影响会议中心选择的关键因素包括：

• 总体价格
• 参加者价格
• 交通（直接性和易用性）
• 地理位置接近
• 城市形象和声誉
• Quality of hotels and restaurants (Number of Zagat or Michelin rated)

哈特福德的机会和吸引力

多家财富 500 强公司的总部设在哈特福德，包括联合技术公司、哈特福德金融服务集团、安泰保险公司和东北公用事业公司。哈特福德被誉为“世界保险之都”，因为这里集中了众多保险企业，包括安泰保险、荷兰国际集团、林肯人寿、联合保险、大都会人寿、旅行者保险、凤凰城公司、万通互惠保险和保诚金融服务。

Furthermore, the region offers fine and diverse cuisines from every continent. The quality of restaurants is notable given that Hartford possesses more than 30 independently owned four-star restaurants. Redevelopment of Greater Hartford has spurred further expansion of restaurants and food enterprises with approximately 16 new restaurants and food outlets opening since January 2004.

康涅狄格州知识产业蓬勃发展

该地区是“知识走廊”的所在地，由 32 所高等教育机构和 12 万名学生组成。康涅狄格州的教育体系受到全国赞誉，标准化考试成绩使康涅狄格州学生在数学、写作和阅读方面名列第一。哈特福德本身拥有两家全美百强医院，即哈特福德医院和圣弗朗西斯医院及医疗中心。

Among other North American cities, Hartford ranks highly in the richness of art and cultural institutions with approximately 200 arts, cultural, and heritage organizations. Supporting this culture is Hartford’s hosting of the 10th-largest United Arts Fund. Key attractions include the Bushnell Center for the Performing Arts, the Connecticut Opera, the Hartford Civic Center, the Hartford Symphony Orchestra, and the New England Dodge Music Center, a 25,000-seat indoor-outdoor theater showcasing the best in rock, pop and country music. Throughout the year, major festivals in Hartford include the Connecticut African-American Day Parade, Connecticut Veterans Day Parade, First Night Hartford, Greater Hartford Festival of Jazz, Greater Hartford Marathon, Travelers Championship (PGA), Hartford Vintage Base Ball Invitational, Hartford Gay Pride, Puerto Rican Day Parade, Riverfest, Talcott Mountain Music Festival, and a Taste of Hartford.

旅游机会

居民和游客可以前往位于哈特福德附近的两家全球最大的赌场：福克斯伍兹赌场 (Foxwoods) 和金神大赌场 (Mohegan Sun)。哈特福德及其周边地区拥有各种购物场所，例如 Westfarms 购物中心、The Shoppes at Buckland Hills、Evergreen Walk、The Shoppes at Farmington Valley 和 Blue Back Square。

The geographic landscape presents residents and visitors of Hartford with numerous recreational attractions. Hartford is located south of New England’s highest mountains, which bestow opportunities for skiing and hiking. Outdoor recreation choices include canoeing, tubing, horseback riding, cycling, mountain biking, jogging, hot air ballooning, and golf on more than 20 courses. Downtown Hartford is decorated with an attractive waterfront, with a riverfront plaza, parks, picnic areas, and entertainment venues, boathouses and riverboats. Past events using this riverfront have included rowing competitions, the Riverfront Dragon Boat Races & Asian Festival, jazz and blues festivals, national bass fishing tournaments, and the annual July 4th Riverfest.

The region boasts uncommon attractions, including the Basketball Hall of Fame, 14 local vineyards, Dinosaur State Park, Gillette Castle, Lake Compounce Amusement Park, Mystic Aquarium and Institute for Exploration, Mystic Seaport, and the New Britain Museum of American Art. Indeed, Hartford hosts several influential sporting events. In 2004, for the first time ever, the University of Connecticut won the NCAA Men’s and Women’s Basketball Championships. In hockey, the Hartford Wolf Pack made the final in the AHL Playoff games in 2004. Rentschler Field, part of Hartford’s redevelopment strategy, is home to the University of Connecticut’s Division IA football team and hosts international soccer and rugby matches.

吸引投资和旅游到哈特福德

哈特福德拥有众多发展机会。以下是一些发展策略：

• Influencing public policy to reduce the cost of doing business in Hartford
• 建立更加有力的创业支持体系
• 建立创新项目，改善公共教育体系，提高哈特福德的全球竞争力
• 在整个区域开发经济适用住房
• 加大营销力度，打造全国知名品牌
• Expanding efforts to attract and retain talented 22-39-year-old professionals
• 通过通勤系统将哈特福德与纽约、斯普林菲尔德和纽黑文连接起来
• Expanding retail, recreational, and entertainment venues, and other revitalization of downtown area
• Increasing the number of ready-to-build sites available to businesses
• 扩大直飞其他美国和欧洲城市的航线

哈特福德已经开始实施其中的几个目标。事实上，教育水平、劳动力生产率和阿德里安登陆区的发展都充分说明了目前正在做出的努力。

About Market Research in Hartford, Connecticut

Market Research provides data, strategies, and insights on consumers and business decision makers.  We conduct Qualitative, Quantitative and Strategy Research.  焦点小组 and Customer Interviews can provide valuable insight for new product launches.  Strategy Research can uncover opportunities in expanding to the market.