消费电子市场研究

在当今快节奏的数字经济中，消费电子产品已成为人们生活中不可或缺的一部分。 

These devices have become part of people’s everyday habits and lifestyles over the past decade.  There has been substantial growth in the international consumer electronics market, and this growth is due to changing lifestyle preferences.  Marketers also attribute it to the growing middle-class in many Emerging Markets.  

智能手机和无线音频市场

While demand for smartphones is strong relative to other devices, Global smartphone shipments may be sluggish or slowing. The weakening demand is due to a slowdown in developed markets. Replacement cycles have been lengthening in recent years.  New devices are rising as potential substitutes to smartphones.  Smartphone features and design may be reaching their peak in some markets.   

可穿戴设备

Meanwhile, robust demand for health-centric devices is driving demand for wearable bands. Apple Watch shipments have stabilized after a recent spike in demand. Garmin is the second-largest smartwatch vendor.  They have recently added features such as Garmin Pay and onboard music storage.  Fitbit is taking advantage of the rise in global smartwatch replacement rates.  They have been trying to lure users to switch to their new Versa smartwatch.

Consumers flock to fitness wearables and fitness trackers.  Sales of these devices are increasing.  Fitbit, for example, started in 2007 and has gained attention due to its rapid growth and success.  The company launched the Fitbit Classic in 2009.  Since then, it released many models and features.  Fitbit has millions of active users.  It is among the leading companies in the wearables market.

智能电视

Smart Televisions are becoming more advanced and affordable.  With the rise of the O-T-T Media and TV Streaming, Smart Televisions are becoming the dominant devices in many households.

智能家居助理

语音传输和识别产品制造商在其应用中使用麦克风。这些设备还在噪声识别和降低方面发挥着作用。许多传感应用也使用它们。麦克风的主要驱动力是消费电子设备需求的增加。其他驱动因素包括麦克风的紧凑尺寸和低成本。另一个因素是每个设备的麦克风数量增加。

人工智能音箱

扬声器也是一系列消费电子设备的需求。这与消费者对高性能家庭影院日益增长的需求有关。需求还源于家庭音响设备的持续技术进步。蓝牙和 Wi-Fi 扬声器的发展也是一个因素。决定性因素是消费者最近可支配收入的增加。

研究有助于确定消费者需求

Consumer Needs Research is also known as Attitude and Opinion research and Voice of the Customer Research. It is vital to managers of consumer electronics and other products. It helps deliver insight into the wants, needs, and expectations of consumers.  Consumer needs research identifies the unmet needs of the customer.  It provides customer segmentation and allows marketers to set priorities for future product development initiatives.  Consumer needs research identifies which customer they should talk to.  SIS conducts projects that ask the right type of questions to help managers get to know their customers. 

了解竞争对手的战略研究

Manufacturers can make their products, services, and marketing stand out.   It can be very useful to know what competitors are offering.  This knowledge can create and guide tactical marketing plans. Competitive Analysis can also identify possible new competition.

When marketers use strategy research, it helps them improve their business performance. It should be an ongoing strategy.  By staying on top of what competitors are doing, a company can be agile and react to their actions.  Market strategy research informs companies on when it’s prudent to adjust prices. It informs when to introduce new products.  It predicts if one should discontinue products that competitors are offering.  Knowing what competitors are going to do ahead of time is vital.