教育服务营销策略

Many do not often realize that Education is a business, even for non-profit universities.  Attracting appropriate students and planning ahead financial are vital in a competitive industry with many different competing substitutes.  The rise of the Digital Disruption means that more substitutes to traditional Education services are flourishing.  Developing and implementing cogent strategies is critical.

教育项目的营销策略

Executive Education has received attention from universities for a multitude of reasons, such as its ability to attract profitable, more experienced students.  In planning for the future, educational institutions often consider the following in attracting students, building endowments, expanding facilities, investing in new technologies, pursuing new research, and maintaining revenues.

When an educational institution seeks to boost the number of its applicants, below are some key considerations:

关联

• 它是否满足参与者、他们的直线经理/人力资源的发展需求[也了解这些需求在经济衰退中发生了怎样的变化]？

竞争实力

• Its perceived points of differentiation benefits versus the range of alternative options available for management development, particularly in the context of emerging shorter, modular, and online programs.

效力

• 它在满意度和提高教育效率方面带来的实际好处。

关于 SIS 教育市场研究

在 SIS International，我们拥有 40 多年的专业经验，为教育机构开展全面的教育市场研究，为他们提供可付诸实践的研究，以帮助他们制定决策、制定营销计划和制定战略规划。我们还拥有一个教育技术研究和战略小组，负责开展教育测试和数据收集。SIS 还在中国和印度等高增长教育市场开展广泛的市场研究。

以下是我们的教育研究解决方案：

• 数据采集
• 规范化
• 发展评估
• 教育技术研究
• 可用性研究
• 学校决策者研究

请就您的下一个教育市场研究项目与我们联系。