SIS International Research: A Detailed Brand Story

Most market research firms tell you what happened yesterday. We tell you what’s happening tomorrow

We’ve seen it all. The trendy startup that needs to validate its million-dollar idea before running out of runway. The Fortune 500 giant trying to stay ahead of disruption. The government agency tasked with understanding complex global dynamics.

Our clients don’t just get research—they get an unfair advantage.

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Our Origin Story

Founded in 1984 in New York City, SIS International Research was born out of a simple yet ambitious idea: to bridge the gap between data and decision-making. In its early years, SIS operated as a boutique research firm, providing customized solutions to businesses seeking clarity in competitive markets. The company quickly earned a reputation for delivering high-quality insights, combining rigorous methodologies with a deep understanding of client needs.

40+ Years of Innovation

1984

Company Foundation

Ruth Stanat founds SIS International Research in New York City as a boutique market research firm, focusing on syndicated market intelligence reports.

Traditional Research

Manual Data Collection

1990

Internationale uitbreiding

Major expansion begins with offices opening in Europe and Asia. Ruth Stanat personally travels to establish global operations spanning over 120 countries.

Concurrerende intelligentie

Global Networks

1995

Digital Transformation Begins

Early adoption of computer-assisted data collection and analysis. Introduction of CATI systems and digital survey platforms.

CATI Systems

Digital Surveys

Statistical Software

2000

Internet Research Revolution

Launch of online research capabilities. Introduction of web-based surveys, online focus groups, and digital ethnography. Serving over 70% of Fortune 500 companies.

Online enquêtes

Web Analytics

Digital Ethnography

2005

Advanced Analytics Integration

Implementation of sophisticated statistical modeling and predictive analytics. Introduction of data mining techniques for consumer behavior analysis.

Voorspellende analyse

Data Mining

Statistische modellering

2010

Big Data & Social Media Analytics

Expansion into social media monitoring and big data analytics. Introduction of sentiment analysis and real-time consumer tracking across digital platforms.

Grote gegevens

Social Analytics

Sentimentanalyse

Machine Learning

2015

Advanced Research Platforms

Strategic investment in cutting-edge research capabilities. Launch of automated research tools and advanced consumer insight platforms with AI integration.

Natural Language Processing

Computer Vision

Automated Analysis

2020

Digital-First Research Model

COVID-19 accelerates digital transformation. Launch of fully virtual research capabilities with AI-enhanced video analytics and remote biometric monitoring.

Virtual Research

Emotion AI

Biometric Monitoring

2025

AI-Powered Future

Leading the industry with quantum-enhanced AI research, metaverse consumer analytics, and autonomous research systems that deliver insights in real-time.

Quantum AI

Metaverse Analytics

Autonomous Research

Core Values

At the heart of SIS International Research are three guiding principles:

🔹Innovatie: Continuously adopting cutting-edge tools and methodologies to stay ahead of market trends.
🔹Integrity: Delivering unbiased and reliable insights to empower confident decision-making.
🔹Impact: Transforming data into actionable strategies that drive measurable business outcomes.

Our Unique Approach

We deliver a unique blend of qualitative and quantitative research capabilities, advanced analytics, and strategic consulting.

🔹Oplossingen op maat: Every project is customized to address specific client challenges.
🔹Wereldwijd bereik: Operating in over 50 countries, with local expertise that ensures cultural relevance.
🔹Bruikbare inzichten: Providing not just data but clear, strategic recommendations.

Milestones and Achievements

🔹Expansion: Opened offices in London, Shanghai, and Dubai, solidifying its global presence.
🔹Innovation Leadership: Early adoption of AI-driven analytics and digital ethnography tools.
🔹Client Impact: Partnered with leading brands to uncover market opportunities and drive growth.

Branche-expertise

SIS serves a diverse range of industries, including:

🔹Financiële diensten: Delivering insights on market trends, customer segmentation, and competitive intelligence.
🔹Technology and Telecommunications: Helping clients navigate innovation and consumer preferences.
🔹Consumptiegoederen: Understanding evolving customer behaviors to refine product offerings.
🔹Gezondheidszorg: Providing market forecasts and competitive landscapes for life sciences and healthcare solutions.

Looking Ahead

As the business landscape evolves, SIS International Research is committed to:

🔹Embracing emerging technologies like AI and blockchain to enhance research capabilities.
🔹Focusing on sustainability and ethical practices in data collection and analysis.
🔹Expanding partnerships with innovative startups to offer more agile and impactful solutions.

Why SIS International Research?

SIS is more than a research firm; it is a strategic ally for organizations aiming to turn complexity into opportunity. Our deep expertise, global reach, and unwavering commitment to excellence make us the partner of choice for businesses that demand clarity and results.