Product Testing That Turns Ideas into Market-Ready Success

SIS Product Testing helps you validate new products, concepts, packaging, pricing, and messaging — ensuring your products are optimized for competitive performance.

Global Reach. Local Depth.

Our worldwide capabilities ensure you capture true differences in tastes, behaviors, and cultural expectations.

Full-Service Testing, End-to-End

We manage everything — participant recruitment, in-home usage tests, central-location tests, online evaluations, moderation, data collection, and strategic reporting.

Expert Moderators & Rigorous Quality Standards

Our senior research team ensures every test produces meaningful insights, not just data points. Sessions are structured, compliant, and designed to generate reliable, decision-ready outputs.

Strategic Launch & Go-to-Market Recommendations

SIS provides strategic guidance on messaging, positioning, pricing strategy, channel fit, and market entry — helping you translate insights into profitable launch actions.

Trusted by Global Leaders – AI Powered

Trusted by Global Leaders

MICROSOFT

APPLE

COCA-COLA

BOEING

SAMSUNG

SONY

IBM

INTEL

작은 골짜기

FORD

TOYOTA

UNILEVER

GENERAL ELECTRIC

MASTERCARD

아마존

GOOGLE

NETFLIX

TESLA

NIKE

ADOBE

Concept Testing Section

Product Concept Testing: Validate Ideas Before You Invest

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Concept Appeal & Uniqueness Scores Measure how compelling your product idea is and whether it stands out in a crowded market.

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Feature Prioritization Discover which product attributes matter most to consumers and which can be deprioritized.

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Brand Fit Assessment Ensure new concepts align with your brand equity and resonate with your existing customer base.

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Market Size Estimation Gauge the addressable market opportunity and forecast potential sales volume.

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Qualitative Deep Dives Uncover the ‘why’ behind reactions through focus groups and in-depth interviews.

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Iterative Testing Support Refine concepts based on feedback and test again—accelerating your path to market success.

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Go/No-Go Recommendations Clear strategic guidance on whether to proceed, pivot, or pass based on solid data.

Packaging Testing Section

Packaging Testing: Design That Stops Shoppers & Drives Sales

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Shelf Impact & Visibility Assessment Test how your package stands out in crowded retail environments and catches consumer attention.

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Design Element Optimization Evaluate colors, imagery, typography, and layout to maximize appeal and brand communication.

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Message Clarity & Comprehension Ensure key product benefits, usage occasions, and brand values are instantly understood.

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Premium Perception Testing Validate if your packaging communicates the intended quality and price tier effectively.

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Functional Usability Evaluation Test opening mechanisms, pourability, resealability, and overall consumer convenience.

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Sustainability Claims Validation Measure if eco-friendly packaging features resonate and influence purchase decisions.

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A/B Package Comparison Test multiple design options side-by-side to identify the clear winner before production.

Testimonials Carousel

“

SIS International delivered insights that completely changed our strategic direction. Their analysis was deep, clear, and immediately actionable.

VP of Strategy

Global Manufacturing Company

“

The quality of their B2B research exceeded our expectations. We were able to make decisions faster and with much more confidence.

Director of Market Intelligence

Technology Firm

“

Their global reach and ability to recruit niche decision-makers was impressive. We finally had the clarity we needed to expand into new markets.

Head of Business Development

Financial Services Company

“

SIS International helped us validate our go-to-market strategy with real customer insights. Their guidance was crucial for our product launch.

제품 관리자

Healthcare Solutions Provider

“

Professional, fast, and incredibly thorough. SIS gave us the perspective we were missing and helped align our leadership team around a clear plan.

Chief Operating Officer

B2B Services Company

“

Their research turned complexity into clarity. The team translated data into recommendations that we could act on immediately.

최고 경영자

Industrial Technology Startup

“

The depth of insight and global expertise SIS brought to the project made all the difference. We’ll definitely partner with them again.

Senior Insights Manager

Consumer Goods Company

Explore some of our case studies

Case study 1

크로스 플랫폼 마케팅 이니셔티브를 통한 시장 침투 강화

Discover how SIS International helped a global pharmaceutical company boost brand visibility, engagement and qualified leads with a data-driven cross-platform marketing campaign. Read the full results now.

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Case study 2

유명한 P2P 결제 기술 회사를 위한 다문화 광고 서비스

See how SIS International delivered a financial-focused, multicultural marketing campaign for a leading peer-to-peer payments company — boosting brand visibility, driving engagement, and increasing qualified leads.

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Learn More/

Case study 3

유명 철도회사의 다문화 광고 서비스

Explore how a customized multicultural campaign by SIS International drove brand awareness, customer engagement, and market penetration for a top railroad company.

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Case study 4

혁신적인 온라인 거래 플랫폼을 위한 마케팅 캠페인

Learn how SIS International helped an online trading platform scale its reach and engagement with a comprehensive integrated marketing strategy — from market research to campaign execution.

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Learn More/

자주 묻는 질문
You have questions. We have answers.

What if I need fast turnaround?

We offer agile research and marketing solutions, designed for tight deadlines. Our team can accelerate fieldwork, analysis, and delivery without sacrificing quality.

How do your prices compare to other firms?

SIS International is known for offering top-tier global research with highly competitive pricing, making us one of the most cost-effective solutions in the industry — especially in markets like New York.

Is this service customizable to my needs?

Every project is tailored — from methodology to deliverables. We align our approach to your goals, budget, audience, and timeline.

Do you work with startups as well as large enterprises?

Yes. We partner with startups, mid-market companies, Fortune 500 organizations, and non-profits — adapting our approach to each client’s needs and stage.

What happens after I contact you?

You’ll speak with a research expert who will understand your goals, suggest the right approach, and provide a clear project roadmap — no pressure, no obligations.

How customizable are your deliverables?

Fully customizable. We create dashboards, executive summaries, detailed reports, and workshop presentations tailored to your internal stakeholders.

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Product Testing That Turns Ideas into Market-Ready Success

Product Testing That Turns Ideas into Market-Ready Success

SIS Product Testing helps you validate new products, concepts, packaging, pricing, and messaging — ensuring your products are optimized for competitive performance.

Global Reach. Local Depth.

Our worldwide capabilities ensure you capture true differences in tastes, behaviors, and cultural expectations.

Full-Service Testing, End-to-End

We manage everything — participant recruitment, in-home usage tests, central-location tests, online evaluations, moderation, data collection, and strategic reporting.

Expert Moderators & Rigorous Quality Standards

Our senior research team ensures every test produces meaningful insights, not just data points. Sessions are structured, compliant, and designed to generate reliable, decision-ready outputs.

Strategic Launch & Go-to-Market Recommendations

SIS provides strategic guidance on messaging, positioning, pricing strategy, channel fit, and market entry — helping you translate insights into profitable launch actions.

Trusted by Global Leaders

Product Concept Testing: Validate Ideas Before You Invest

Packaging Testing: Design That Stops Shoppers & Drives Sales

Explore some of our case studies

크로스 플랫폼 마케팅 이니셔티브를 통한 시장 침투 강화

Discover how SIS International helped a global pharmaceutical company boost brand visibility, engagement and qualified leads with a data-driven cross-platform marketing campaign. Read the full results now.

유명한 P2P 결제 기술 회사를 위한 다문화 광고 서비스

See how SIS International delivered a financial-focused, multicultural marketing campaign for a leading peer-to-peer payments company — boosting brand visibility, driving engagement, and increasing qualified leads.

유명 철도회사의 다문화 광고 서비스

Explore how a customized multicultural campaign by SIS International drove brand awareness, customer engagement, and market penetration for a top railroad company.

혁신적인 온라인 거래 플랫폼을 위한 마케팅 캠페인

Learn how SIS International helped an online trading platform scale its reach and engagement with a comprehensive integrated marketing strategy — from market research to campaign execution.

자주 묻는 질문You have questions. We have answers.

What if I need fast turnaround?

How do your prices compare to other firms?

Is this service customizable to my needs?

Do you work with startups as well as large enterprises?

What happens after I contact you?

How customizable are your deliverables?

자신감을 갖고 전 세계로 확장하세요. 지금 SIS International에 문의하세요!

뉴스레터를 구독하세요!

자주 묻는 질문
You have questions. We have answers.