Global Market Intelligence

Fast and Flexible
시장 조사
and Strategy
that Drive Revenue

SIS International conducts focus groups, B2B expert interviews, competitive intelligence, and market entry research across 135 countries.

Mentioned in

블룸버그 - Forbes - USA TODAY

… And Trusted by Global Leaders

MICROSOFT SAMSUNG IBM UNILEVER GENERAL ELECTRIC MASTERCARD 아마존 NIKE GOOGLE ADOBE FEDEX UPS AMERICAN AIRLINES BANK OF AMERICA HEWLETT-PACKARD SIEMENS WESTERN UNION HSBC BRITISH AIRWAYS TESLA
98%

Client Retention Rate

40+

Years of Operation

70%

of Fortune 500 Companies

SIS 국제시장 조사 및 전략
AI-Powered Intelligence

Industry Dashboards.
Competitive Tracking.
Demand Forecasting.

Monthly intelligence built on 40 years of SIS proprietary research. Subscription-based alongside traditional consulting engagements.

Industry Dashboards Competitive Tracking Demand Forecasting 유행 분석 시장 규모 Custom Reports
Explore SIS AI Solutions
AI Powered
Why SIS International

What Sets Us Apart
from Every Other Firm.

Most research firms outsource fieldwork and use generalist analysts. SIS controls the full chain — our own facilities, our own panels, and researchers who have worked inside the industries they study.

Owned Facilities
SIS operates its own research rooms in Manhattan. No third-party scheduling. Same-week availability.
135+ Countries
In-country field teams handle recruitment and moderation locally. New York HQ coordinates globally.
Sector Specialists
Moderators who know the difference between a formulary decision and a physician preference.
Verified Panels
B2B participants title-confirmed against live org charts. B2C screened on actual purchase behavior.
Founder-Led
Ruth Stanat has run this firm for 40+ years. Cited in Forbes, Bloomberg, and Reuters.
Decision-First Research
Every project scopes backward from the choice you face. The output is a recommendation, not a dashboard.
Why Teams Choose SIS

40 years of fieldwork across every major market. Owned facilities. Sector-specialist researchers. Research scoped backward from the decision you face.

0
국가
0
Years
0
Fortune 500

국제 시장 조사
& Strategy Firm

소비자 연구

소비자 연구

Focus groups, product tests, taste evaluations, and home-use studies with recruited consumer respondents. SIS screens participants by demographics, purchase behavior, and category usage. Recent consumer work includes personal care product testing, food and beverage sensory evaluations, and packaging concept studies for CPG brands.

소비자 연구
B2B Research

B2B Research

Structured expert interviews with procurement officers, IT decision-makers, physicians, engineers, and financial executives. SIS recruits through direct outreach, not panel aggregators, ensuring respondents match the seniority and specialization the study requires. Win/loss analysis, Voice of the Customer programs, and supplier qualification research.

B2B Research
Industry Intelligence Subscriptions

Industry Intelligence Subscriptions

Quarterly and monthly briefings covering competitive moves, regulatory shifts, demand dynamics, and technology adoption in specific verticals. Each briefing is sourced from B2B expert interviews, SEC/Companies House filings, and government statistics (BLS, Eurostat). Covers 16 industries from automotive to semiconductors.

Industry Forecasts

Trusted by Companies Making High-
Decisions

We deliver data and strategic guidance tailored to your unique business needs.

SIS brings together deep research expertise and analytical precision to identify commercial-relevant trends and opportunities. Our globally distributed teams provide continuous oversight and responsiveness, enabling faster execution in today's always-on business environment.

We have worked with some of the most prestigious and innovative companies across various industries in the past four decades. Our clients include global leaders such as Apple, Pfizer, Samsung, BMW, and Coca-Cola.

회사 소개
Trusted by Companies Making High-Value Decisions

Why Research Buyers
Choose SIS International

Founded in 1984. Founder-led by Ruth Stanat for 40+ years. Offices in New York, London, Frankfurt, Shanghai, Seoul, and Manila. No outside investors. Methodology decisions made by researchers.

135+

국가

7000+

Clients Worldwide

70%

Fortune 500 Companies

40+

Years of Operation

우리의 솔루션

Research and Strategy
for Every Decision.

Four practice areas. One firm. Every project scopes backward from the choice your team faces.

01
SIS Focus Group Facility
질적 연구

포커스 그룹

Conducted at our facility at 11 East 22nd Street in Manhattan. HD video, one-way mirror observation, live streaming for remote clients, simultaneous translation, and a test kitchen for food and beverage evaluations. Bilingual moderators on staff in Spanish, Mandarin, and German.

포커스 그룹
02
SIS Strategy Consulting
Strategy & Intelligence

전략 컨설팅

Market entry research, competitive intelligence programs, go-to-market strategy, M&A commercial due diligence, and demand forecasting. Every engagement includes 15-20 structured B2B expert interviews triangulated with competitive mapping and secondary analysis.

전략 컨설팅
03
SIS FinTech Strategy
Financial Technology

핀테크 전략 컨설팅

Dedicated financial research analysts and proprietary models for banks, payment processors, insurers, and fintech companies. Coverage includes open banking, ISO 20022 migration, interchange optimization, and embedded finance. Division launched in 2018.

핀테크 전략
04
SIS AI Business Solutions
인공지능

AI Business Solutions

SIS studies how AI is being adopted across specific industries — not which vendors are generating press coverage. Research covers enterprise procurement patterns, deployment timelines, ROI measurement, and regulatory compliance (EU AI Act, NIST AI RMF).

AI 솔루션
Global Coverage

On the Ground
Around the World.

SIS has conducted research in 135 countries since 1990. Local field teams handle recruitment, moderation, translation, and logistics in-market. New York headquarters manages project coordination and quality assurance.

뉴욕 로스 앤젤레스 런던 프랑크푸르트 상하이 서울 마닐라
Explore Our Coverage
Industry Coverage - SIS International
산업 범위

Industries We Serve

Research and strategy consulting across six core verticals.

자동차

Car clinics, vehicle design evaluations, ADAS technology perception studies, dealer network research, and brand positioning. SIS runs full-size vehicle evaluations in controlled environments.

자동차 시장 조사

건설

Market sizing, contractor and subcontractor surveys, building materials competitive analysis, and infrastructure investment feasibility studies across domestic and international markets.

건설 시장 조사

개인 관리

Product texture and fragrance evaluations, packaging design testing, brand positioning research, and ingredient perception studies at our NYC test facility. SIS launched a dedicated Personal Care consulting practice in 2024.

Personal Care Product Testing

리테일

Shopper journey research, shelf-space and assortment analysis, promotional effectiveness measurement, and private label competitive threat assessment through focus groups and quantitative surveys.

소비자 시장 조사

산업

OEM procurement analysis, supplier qualification audits, aftermarket revenue sizing, and total cost of ownership studies through B2B expert interviews with maintenance directors and procurement officers.

산업 시장 조사

AI 시장 조사

Enterprise AI adoption tracking, vendor evaluation frameworks, deployment ROI measurement, and regulatory compliance research covering the EU AI Act and NIST AI Risk Management Framework.

AI Market Research & Consulting
See more industry coverage

What Clients Say

SIS has served over 7,000 clients across 135 countries, including 70%+ of the Fortune 500. Client names available upon request.

★★★★★

"We needed market entry research across four LATAM markets on a six-week timeline. SIS delivered 18 expert interviews, a competitive landscape map, and a go-to-market recommendation we took directly into our board presentation."

부사장
VP of Corporate Strategy
Fortune 500 Consumer Electronics
★★★★★

"Their car clinics and focus groups gave us specific feedback on interior materials and infotainment usability that our internal design team had debated for months. SIS settled the argument with buyer data."

MD
마케팅 이사
Global Automotive OEM
★★★★★

"SIS ran our commercial due diligence on two acquisition targets. They interviewed the targets' customers and channel partners directly. The findings changed our valuation assumptions on both deals."

MP
Managing Partner
Mid-Market Private Equity Firm
Branding & Advertising

SIS 국제 시장 조사 솔루션

Our marketing agency provides a robust network of analysts, strategists, designers, and managers ready to bring your brand to the next level.

  • 디지털 광고 및 콘텐츠 큐레이션
  • 이벤트 마케팅 서비스
  • 시장 진출 전략
  • 인플루언서 마케팅
  • Z세대 대상 마케팅
  • 프로모션 마케팅
  • CX 컨설팅

글로벌 전략 컨설팅 회사

경영진이 비즈니스를 구축하고 변화시킬 수 있도록 세계 최고 수준의 전략 컨설팅과 맞춤형 전략 기획 자문 솔루션을 제공합니다.

데이터 분석

우리는 원시 데이터를 비즈니스 결정을 내리는 명확하고 실행 가능한 통찰력으로 변환합니다. 당사의 숙련된 분석가는 고급 분석 도구를 활용하여 데이터를 더 빠르게 수집하고 해석하므로 귀하가 경쟁 우위를 유지할 수 있습니다.

AI 솔루션

우리는 AI 도입과 혁신의 이면에 있는 인간적 요소에 초점을 맞춰 포괄적인 정성적, 정량적 시장 조사와 전략 컨설팅을 제공합니다.