동유럽 시장 조사

중부 및 동부 유럽 국가는 서유럽과 가깝지만 다른 국가와는 중요한 차이점이 있습니다.

이들 대부분은 규모가 작고 수출에 의존하는 비교적 개방적인 경제를 갖고 있습니다. 그들은 서로 다른 언어와 서로 다른 문화적 규범을 가지고 있습니다.

The CEE region represents 11 countries. In the Baltic region, the countries include Estonia, Latvia and Lithuania. Central European countries consist of Poland, Czech Republic, Slovakia and Hungary. The Balkan region includes Croatia, Slovenia, Serbia, Montenegro, Bosnia, Herzegovina, Macedonia, Kosovo, Romania and Bulgaria.

동유럽은 경제 성장의 밝은 곳입니다.

CEE countries are categorized by global investors as a region with high growth potential and high attractiveness to establish company operations. Major growing economies include Poland, the Czech Republic, and Romania.

The Automotive Industry is strong, especially in the Czech Republic (Škoda), Slovakia (Kia, Citroen), Hungary (Mercedes-Benz), and Romania (Ford). Simultaneously, high sales growth comes from car distribution, the food industry, and wholesale trade. Other major industries include Biotechnology, Education, and the Consumer Goods sectors.

Eastern European countries also benefit from their proximity to Turkey and Russia, which are becoming new powerhouses in terms of economic growth, new business opportunities, and investments.

Numerous Manufacturing opportunities abound as a result of lower production costs and lower costs of living. Eastern European economies are part of the European Union and can avoid import duties. With the free movement of goods and services in the EU, Eastern Europe has become a manufacturing hub for European countries.

기술의 기회

The markets have opportunities in high technology sectors as a result of educated workforces, multilingual staff, competitive cost of living and access to Western Europe. This regional advantage provides the opportunity for businesses to lead innovation and Digital Disruption.

The increased presence of mobile devices and technology availability may lead to higher demand for certain products and services. Technology adoption in these markets can also them to play a creative role in re-inventing consumption patterns.

유럽이 자신만의 문화와 전통을 지닌 많은 국가로 구성되어 있다는 점을 고려하면 다음 사항에 집중하는 것도 도움이 될 수 있습니다. 심리적 변수 인구통계학적 통계보다 더 강한 경향이 있습니다. 문화 유산 that may induce unique consumers perceptions and reactions.

시장 진입 전략 고려 사항

Before entering a new market with a new product, technology, or services, it is important to get to know the critical business variables, customer perceptions and economic, political, or cultural differences of a particular country. Market Research uncovers these insights and can help you develop a Go To Market strategy.