인플루언서 마케팅이란?

It’s no secret that social media has reshaped how individuals engage with and navigate the internet. Influencers have become the focal point for many who utilize social media. Brands of all shapes and sizes have targeted them to deliver messages about their products or services to their respective audiences. From Instagram to Facebook, Twitter to TikTok, and YouTube to Twitch, influencers have become a reliable source for many individuals seeking product suggestions, reviews, and watchouts. After all, word-of-mouth advertising has been, and likely always will be, one of the most effective forms of marketing there is. Audiences turn to influencers because they can expect a greater level of transparency compared to viral celebrities.

Influencers are individuals who have put in the time and effort to build their brand – from one organic follower to the next. Often, influencers have spent several years capturing an audience and have put in countless hours of effort to get where they are today, staying consistent with their message through the ups and downs. Authentic influencers have a reputation to protect and will likely not be marketing items they do not believe to be great. This ability to separate enticing compensation from personally held beliefs is a huge contributor to the success of an influencer. Audiences have held influencers to a higher standard than other celebrities because they are relatable. Individuals see the lives of influencers and recognize that they are often not too far from their own. These audiences put trust in the influencers they follow and hold them accountable for the things they say. That is why it is essential for a brand to market with influencers that align with its values and vision. A significant misalignment between a brand and an influencer can devastate a company’s marketing campaign and reputation.

인플루언서 마케팅이 당신에게 어떤 이점을 줄 수 있나요?

Influencer marketing closes the gap between the consumer’s voice and marketing objectives, enabling brands to focus their efforts on niche content creators and target audiences known to engage with products similar to theirs. Simply put, the impact that an influencer marketing campaign can have on a new or existing product offering is oft unmatched by email, text, direct mail, or phone. Whether you would like to market a new or current product offering, influencer marketing allows you to advertise through a channel that already carries a measurable, visible, and public reputation. Compared to traditional media outlets like a digital banner ad, commercial, or otherwise, influencer marketing offers something much more relatable to consumers. Because influencer 마케팅 is established within media that audiences consume regularly, there is a much greater chance of visibility for your marketing efforts. This way, advertisements do not feel mutually exclusive from creator content – rendering it relatable, digestible, and actionable. Over 80% of marketers have declared influencer marketing effective, with nearly 75% of marketers claiming that influencer marketing offers better customer quality and engagement than traditional marketing channels.

인플루언서 마케팅은 어떻게 진행되나요?

There is no one-size-fits-all answer to what influencer marketing looks like, but it follows a similar process regardless of the desired end product. Our team of experts at SIS 글로벌 마케팅 will contact influencers that fit an exact set of criteria defined by our clients. Once a connection has been established, we form an agreement with the influencer(s) of choice outlining the style, length, format, content, and cost profile of the advertisement(s). These agreements can include Instagram posts, YouTube videos, podcasts, TikTok posts, and more. Influencers know their audience best, and much of the creative freedom falls in their hand; however, we review all content before launch to ensure complete and total alignment with our client’s goals. After we have outlined the deliverables with an influencer, checked their content, and confirmed it aligns with our client’s vision, we set a specified release date of the agreed-upon materials and watch as your brand awareness grows!

At SIS Global Marketing, we have established a network of well-known influencers spanning many topic areas. We have also shown an effective and proven method for engaging with new, up-and-coming influencers that your brand would like to hire. At SIS Global Marketing, we remove any uncertainty about finding an influencer that matches your brand and product expectations. It’s one thing to see an influencer that aligns with your company vision, but it is equally important to align that individual’s personality with your product offering. An exciting and bright product needs an influencer who is engaging, colorful, and lively. For a sophisticated product or service, we will source an influencer that aligns with those product characteristics to ensure no disconnect between the message you are trying to deliver and the product you are offering.

결과물은 어떤 모습인가요?

인플루언서 마케팅은 다양한 형태와 기법을 가지고 있습니다. 광고 방법에는 표준화된 방법론이 없기 때문에 인플루언서 마케팅에는 다음이 포함될 수 있지만 이에 국한되지는 않습니다.

• 내부의 "플러그" 유튜브 영상, 웹사이트 방문이나 앱 다운로드 등의 클릭 유도 문구가 포함됩니다.
• 특정 브랜드를 제작된 콘텐츠의 후원자로 선언하는 팟캐스트입니다.
• 안 인스 타 그램, 트위터, 또는 Facebook 사용 중인 특정 제품이나 제안을 보여주는 게시물로, 종종 브랜드의 소셜 미디어 계정이나 웹사이트에 대한 링크를 포함합니다.
• An agreement in which an influencer wears or uses merchandise throughout a live stream on social media outlets like Twitch, Facebook, LinkedIn, or Instagram to show product usability and provide a candid review.

Every marketing effort looks different depending on the main objectives of that campaign. Additionally, influencers are human, after all, and bring with them their personality, characteristics, and content stylings. At SIS Global Marketing, we understand how to perfect the influencer-to-brand alignment to create mutually beneficial relationships for all parties involved.

인플루언서 마케팅 캠페인의 효과는 어떻게 측정되나요?

There are several metrics that brands can use to understand the effectiveness of an influencer marketing campaign. One of the most important measurements used to gauge the power of an influencer marketing campaign is called engagement. Impressions are the number of individuals who see your marketing content, but engagements measure the number of individuals receptive to that message. Engagements do not necessarily indicate a conversion, but they are a great KPI (Key Performance Indicator) for assessing potential new customers, and with the right care and advertising, these individuals are most likely to convert.

Site traffic is another measurable item to assess the effectiveness of an Influencer Marketing campaign. If the goal is to guide more customers to your website, using tools like Google or Shopify Analytics can show you just how much traffic is entering your site after each influencer campaign. As the influencers feed the top of your conversion funnel, you have a new potential customer base that you can nurture to drive more conversions. Using coupon codes or referral links is a great way to track the direct impact that an influencer has on conversions, engagements, or site visits because their name will be tied directly to the traffic visiting your site.

SIS 글로벌 마케팅은 귀하의 캠페인을 어떻게 지원할 수 있습니까?

As aforementioned, SIS Global Marketing can assist by identifying the right influencer for your marketing objectives. Similarly, we remain realistic throughout the process by setting reasonable goals during your first campaign and slowly building upon those goals as you have established a relationship with a great influencer. Many audiences will be new to your product or concept, so it is important to establish realistic expectations like engagements and brand awareness early on in the campaign. Once you have established an effective relationship with the influencer, we can then help transition toward your other important KPIs like sales conversions.

SIS 글로벌 마케팅에서는 다음을 포함하여 귀하의 모든 인플루언서 마케팅 요구 사항을 지원해 드릴 수 있습니다.

• 인플루언서 조달
• 인플루언서 후원
• 제휴 마케팅 구축
• 영향력 있는 마케팅 KPI 추적
• 콘텐츠 스크립팅 및 아이디어
• Influencer Marketing Campaign Design & Management

Throughout any process, we remain a partner and ensure that your campaign is as effective as it can possibly be. We value the relationships we build with both our influencers and our clients and work to provide you with much more than just a transaction. At SIS Global Marketing we pride ourselves on building long-lasting, mutually beneficial partnerships with clients of all shapes and sizes.

오늘 저희에게 연락하여 인플루언서 마케팅 캠페인 귀하의 제품을 가장 중요하게 생각하는 잠재고객과 소통하고 삶을 살아갈 수 있도록 하세요.