Many do not often realize that Education is a business, even for non-profit universities.  Attracting appropriate students and planning ahead financial are vital in a competitive industry with many different competing substitutes.  The rise of the Digital Disruption means that more substitutes to traditional Education services are flourishing.  Developing and implementing cogent strategies is critical.

教育プログラムのマーケティング戦略

Executive Education has received attention from universities for a multitude of reasons, such as its ability to attract profitable, more experienced students.  In planning for the future, educational institutions often consider the following in attracting students, building endowments, expanding facilities, investing in new technologies, pursuing new research, and maintaining revenues.

When an educational institution seeks to boost the number of its applicants, below are some key considerations:

関連性

• 参加者、その直属の上司/人事部門の開発ニーズを満たしていますか（景気低迷でそれらのニーズがどのように変化したかも理解していますか）？

競争力

• Its perceived points of differentiation benefits versus the range of alternative options available for management development, particularly in the context of emerging shorter, modular, and online programs.

効果

• 満足度と教育効果の向上という点で実際に得られるメリット。

SIS教育市場調査について

At SIS International, we have over 40+ years of expertise conducting comprehensive education market research for education institutions to provide them with actionable research for decision-making, marketing planning and strategic planning.  We also have an EdTech Research and Strategy group that conducts Educational Testing and Data Collection.  SIS also conducts extensive Market Research in high-growth Education markets like China and India.

以下は当社の教育研究ソリューションです。

• データ収集
• 規範化
• 発達評価
• 教育技術研究
• ユーザビリティ研究
• 学校意思決定者調査

次回の教育市場調査プロジェクトについては、当社までお問い合わせください。