オーバーザトップメディア（OTT）市場調査

メディアにおける一世代最大の変革の一つ

Over-the-top media, also known as OTT, refers to the delivery of audio, video, and other media over the internet. This delivery takes place without the direct involvement of a telecommunication company. At first, this term was only used to describe the distribution of audio and video. It has since expanded to cover any service that is available over the internet. A subscriber for OTT services is free to access his or her subscribed media from anywhere in the world at any time. Soon, subscribers will be able to stream media using any form of access technology.

OTTメディアの未来

最近の技術開発により、OTT の発展に好ましい環境が整いました。手頃な価格のインターネットは、OTT の発展に重要な役割を果たしました。多くのミレニアル世代が従来のテレビスケジュールから逸脱したことも、OTT の発展に役立っています。ミレニアル世代は、見たい番組と見たい時間を自分で選ぶことを好みます。さらに、解約料がかからないため、これらのサービスを好む人が増えています。

Forecasters expect the OTT market to grow rapidly over the next few years. Examples of OTT services are Apple, Amazon, Netflix, and Hulu. Skype, Facebook, and Twitter are also considered OTT.

OTT業界における競争戦略

Netflix still dominates the streaming market. However, more and more content owners are publishing their content across various platforms. Somehow, all the competitors want their apps on the home screen of a smartphone. As the competition increases within this field, it will become harder to get noticed.

OTT メディア サービス プロバイダーにとって市場調査が必要な理由

Market research shows service providers the challenges presented by the clients they target. The provider will also be able to collect users’ opinions. For example, let’s say the provider wanted to launch a free ad-supported service. He or she can use market research to compare it with an expensive option that has no advertisements. Clients may also have specific ideas about how they want to pay for the services they receive. This situation would create more opportunities for service providers to monetize their service.

定性 市場調査の方法

Researchers use this method to collect and analyze non-numerical data. For example, they collect reasons, ideas, and opinions. Qualitative Research can identify rising trends in opinions and thoughts. It is also used to find out how people become conscious of their social realities. Qualitative Researchers use a wide array of methods, including online ethnography, unstructured interviews, and focus groups. Researchers also use online surveys with open-ended questions.

定性調査は、消費者がサービスに加入する理由について詳細な回答を提供します。また、消費者が 1 つのサービスに加入し、別のサービスを拒否する理由についての洞察も提供します。定性調査では、消費者の表明した意見の背後にある思考プロセスを特定できます。この方法により、ユーザーは消費者から豊富で詳細な情報を得ることができます。

定量的 市場調査の方法

This method uses numerical, measurable data to develop facts and identify patterns. The data is in the form of numbers and statistics, often arranged in graphs, charts, and other non-textual forms. This research method includes a range of data-extracting techniques such as online polls. It also includes mobile and app surveys, kiosk surveys, and systematic observations.

Quantitative research has the advantage of collecting reliable data. When it comes to acquiring data from a large population, it’s easier to measure the outcome of this research compared with the qualitative method. Another advantage is the ability to convert its result into highly-accurate predictions.

戦略リサーチ

We provide Advanced Strategy solutions such as Market Opportunity Analysis, Market Assessments, and Go-To-Market Strategy.  Key methods include Primary Research, Secondary Research, and Subject Matter Expert research.  Desk Research refers to an accumulation of data that already exists. Data sources may exist as published government reports, company records, databases, periodicals, newspapers and magazines.