消費者向け電子機器市場調査

今日の急速に変化するデジタル経済において、家電製品は生活に欠かせないものとなっています。 

These devices have become part of people’s everyday habits and lifestyles over the past decade.  There has been substantial growth in the international consumer electronics market, and this growth is due to changing lifestyle preferences.  Marketers also attribute it to the growing middle-class in many Emerging Markets.  

スマートフォンとワイヤレスオーディオ市場

While demand for smartphones is strong relative to other devices, Global smartphone shipments may be sluggish or slowing. The weakening demand is due to a slowdown in developed markets. Replacement cycles have been lengthening in recent years.  New devices are rising as potential substitutes to smartphones.  Smartphone features and design may be reaching their peak in some markets.   

ウェアラブル

Meanwhile, robust demand for health-centric devices is driving demand for wearable bands. Apple Watch shipments have stabilized after a recent spike in demand. Garmin is the second-largest smartwatch vendor.  They have recently added features such as Garmin Pay and onboard music storage.  Fitbit is taking advantage of the rise in global smartwatch replacement rates.  They have been trying to lure users to switch to their new Versa smartwatch.

Consumers flock to fitness wearables and fitness trackers.  Sales of these devices are increasing.  Fitbit, for example, started in 2007 and has gained attention due to its rapid growth and success.  The company launched the Fitbit Classic in 2009.  Since then, it released many models and features.  Fitbit has millions of active users.  It is among the leading companies in the wearables market.

スマートテレビ

Smart Televisions are becoming more advanced and affordable.  With the rise of the O-T-T Media and TV Streaming, Smart Televisions are becoming the dominant devices in many households.

スマートホームアシスタント

音声伝送および認識製品のメーカーは、アプリケーションでマイクを使用しています。これらのデバイスは、ノイズの認識と低減にも役立ちます。多くのセンシング アプリケーションでも使用されています。マイクの主な推進要因は、消費者向け電子機器の需要の増加です。その他の推進要因としては、マイクの小型化と低コストが挙げられます。もう 1 つの要因は、デバイスあたりのマイクの数の増加です。

AIスピーカー

スピーカーは、さまざまな消費者向け電子機器でも需要があります。これは、高性能ホームシアターに対する消費者の需要の高まりに関係しています。需要は、家庭用オーディオ機器の継続的な技術進歩によるものでもあります。Bluetooth および Wi-Fi スピーカーの開発も要因の 1 つです。決定的な要因は、消費者の可処分所得の最近の増加です。

調査は消費者のニーズの特定に役立つ

Consumer Needs Research is also known as Attitude and Opinion research and Voice of the Customer Research. It is vital to managers of consumer electronics and other products. It helps deliver insight into the wants, needs, and expectations of consumers.  Consumer needs research identifies the unmet needs of the customer.  It provides customer segmentation and allows marketers to set priorities for future product development initiatives.  Consumer needs research identifies which customer they should talk to.  SIS conducts projects that ask the right type of questions to help managers get to know their customers. 

競合を理解するための戦略調査

Manufacturers can make their products, services, and marketing stand out.   It can be very useful to know what competitors are offering.  This knowledge can create and guide tactical marketing plans. Competitive Analysis can also identify possible new competition.

When marketers use strategy research, it helps them improve their business performance. It should be an ongoing strategy.  By staying on top of what competitors are doing, a company can be agile and react to their actions.  Market strategy research informs companies on when it’s prudent to adjust prices. It informs when to introduce new products.  It predicts if one should discontinue products that competitors are offering.  Knowing what competitors are going to do ahead of time is vital.