NEW YORK, le 2 février 2011—

Le bureau new-yorkais de SIS International Research a célébré aujourd'hui sa 1000e location de travail sur le terrain dans son centre de recherche qualitative pour groupes de discussion situé dans le quartier Flatiron de Manhattan.

L'entreprise, fondée en 1984, a achevé la construction de l'installation en 2006, capable d'héberger des répondants pour des études grand public, B2B et médicales. L'établissement à service complet, situé à quelques mètres du célèbre Flatiron Building, dispose de deux salles d'entretien complètes et de deux salles d'observation. Son personnel compte des recruteurs, des intervieweurs, des analystes, des traducteurs, des chefs de projet et des rédacteurs de rapports.

SIS New York mentioned some have had some memorable experiences at the facility over the past 5 years.

President of SIS International Ruth Stanat remarked: “One TV network shot footage for a TV show in our large room.  I remember another client asked us if we could bring a motorcycle into the facility.  A third memorable experience was when we rearranged the entire room to position beds and medical equipment to simulate an elderly person’s bedroom.”

Andrew Foley, project manager, mentioned that his favorite memory was when a scene from a 2010 Jim Carey movie was filmed a few yards from the facility and a film production crew put artificial snow along the streets in early autumn.

Stanat also noted: “The Focus Group Market has changed so much in the past years, going up and down with the financial crisis.  We have seen an uptick in requests for online methods.  But in many cases many clients still prefer to be face to face and the feeling of being able to observe respondents in-person.”

À propos du SIS 

Founded in 1984, SIS International Research is a global Marché Research & Market Intelligence firm providing comprehensive research services and strategic analysis of information. The company has served over 70% of the Fortune 500.