La région du Moyen-Orient comprend des pays d’Asie occidentale et d’Afrique du Nord et se distingue des autres régions par son riche contexte historique, culturel, économique et religieux. La région est à l'origine de certaines religions majeures telles que le christianisme, l'islam et le judaïsme. Une part importante de l’économie du Moyen-Orient repose sur la production de pétrole brut.
Ces derniers temps, un certain nombre de pays de la région ont été confrontés à des bouleversements politiques et à l’instabilité. Cependant, avec la stabilité des prix du pétrole et les efforts continus de certains pays pour diversifier leurs économies, la région connaît une croissance rapide, offrant une variété d'opportunités et de défis potentiels.
Etude de marché au Moyen-Orient
Les études de marché au Moyen-Orient peuvent offrir aux spécialistes du marketing l’opportunité de comprendre les tendances de croissance actuelles et les besoins des consommateurs.
The countries that are typically considered part of Middle East include Yemen, United Arab Emirates, Turkey, Syria, Saudi Arabia, Qatar, the Palestinian Territories, Oman, Lebanon, Kuwait, Jordan, Israel, Iraq, Iran, Egypt, Cyprus and Bahrain.
Among them, Middle Eastern markets are highly diverse. Beyond Arabic, Persian and Turkish are two other commonly spoken languages in the region. The region contains economies that range from socialist economies to free market economies, providing additional complexity in understanding the region as a whole.
Opportunités pétrolières et gazières
The most significant support for the region’s economy comes from the oil production industry, both in terms of revenues and labor movement. However, countries like Turkey, UAE, Bahrain, Qatar and Iran are taking measures to diversify their economies.
L'Iran
Iran has the largest number of diverse industries. The country has nearly 40 established industries that include agriculture, telecommunication, automotive, petrochemicals, mining, banking, and financial services. Turkey is also going through reforms to privatize, industrialize, and diversify major economic industries to become a member of the European Union.
Arabie Saoudite
Saudi Arabia is recently placing a greater emphasis on investments in the education sector because a large segment of its population is under the age of 15. Countries such as Egypt and Libya heavily depend on tourism to support their economies.
Les Émirats arabes unis
The United Arab Emirates is one of the most modern, diversified economies in the region. The country is largely dependent on foreign investments and tourism, and offers free trade agreements, no taxes, and complete ownership to foreign investors to encourage them. Israel is another highly developed state in the region, which ranks as the 15ème pays le plus développé au monde selon l’indice de développement humain.
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