Etude de marché à Ithaque

Ithaca is a city in Northwest New York State. The metropolitan area is over 100,000 people.  The town is notable due to its national and global influence on higher education with Ithaca-based Cornell University drawing world-class professors and the nation’s top students to the area.

Ithaca is a four-hour drive from New York City, making it accessible to the NYC metropolitan area.  With a highly educated workforce and a pool of talented students, Ithaca offers numerous opportunities for businesses.

Agriculture Industry

The region is strong in Agriculture.  Many dairy farmers, agricultural companies, farms and influential family businesses are based in and near Ithaca.  The city has a farmer’s market, a cooperative with 150 vendors who live within 30 miles of Ithaca.

Énergie solaire

The region also has clean energy companies.  Many people are surprised to learn that New York state is one of the nation’s fastest-growing markets for solar energy.  The state has pledged significant funding, investment and incentives for solar energy adoption.  Des entreprises dédiées à l’énergie propre et à la technologie solaire ont ouvert leurs portes à Ithaque.

Industrie de l’enseignement supérieur

Ithaca is best known for its excellence in higher education and its status as a premier research university.  The city has a disproportionate impact on higher education because Cornell University is located there.  Cornell is an Ivy League school, considered among the most prestigious universities in the country.  

As the largest Ivy League university, Cornell attracts students from across the nation and the world.  Cornell also has a large number of Nobel Prize winners.

Tourisme

• The Finger Lakes area and the Finger Lakes National Forest are attractions. Hiking, cycling are popular in the summer.  Ithaca is known for its gorges and waterfalls.  The area’s unique topography, cave structure, and ancient geology make the area an attraction.
• The region also hosts other diverse attractions.  For example, Cornell University has a ski resort and an outdoor education campus.  The area is also home to wineries and tour operators offering wine tours.
• Ithaque possède un aéroport régional avec des vols vers les principaux aéroports tels que Newark, Philadelphie et Détroit.
• La région s'est présentée comme LGBT friendly et accueille plusieurs établissements et hébergements gay-friendly.

Entrepreneurship and high-tech incubators

Ithaca is teeming with excitement as universities and corporations are sponsoring innovation and entrepreneurship.  Cornell has launched organizations to support and promote startups.  Furthermore, the Cornell entrepreneurship club is vibrant. Many grants, incentives and support are given to students and alumni to launch and promote new ventures.  With the launch of Cornell Tech in New York City, entrepreneurship programs with Ithaca roots are flourishing.

Gateway to Rochester, Syracuse, Buffalo, and Ontario, Canada

Ithaca is near major regional cities with major airports.  These cities include Rochester, Syracuse, Binghamton, and Buffalo.  Dryden, Elmira, Seneca Falls, Homer and Watkins are smaller towns nearby.

Nos solutions d'études de marché Ithaque

Our leading research team is based in NYC and is highly skilled, conducting qualitative and quantitative research efficiently.  We are familiar with the area and have had a few Cornell alumni join our company.  Our solutions include Focus Groups, Online Communities, Market Opportunity Research, and Surveys.