Étude de marché à Washington DC

La zone métropolitaine de Washington, DC, est la huitième plus grande économie urbaine des États-Unis.

The District of Columbia’s 68.3 square miles are sliced out of Maryland and sit across the Potomac River from Virginia. DC is the nation’s capital.  The population of its metro area is nearly 5 million people.  While the government’s economic impact is enormous, so are the contributions of other sectors, including education, hospitality and tourism, and more. Market Research in Washington DC helps organizations to serve stakeholder needs better.

Exceptional universities, several with major research capabilities, feed the economy and supply talent for local business and government needs. Its museums, galleries, aquarium, zoo, monuments, and national treasures attract tourists and conventioneers by the millions. Hotels and hospitality services benefit from traffic at both low- and high-end spending levels.  And, as the capital of the United States, a district with its own government structure, it employs tens of thousands creating one of the nation’s largest metropolitan areas. An efficient subway system and healthy relationships with nearby cities like Arlington keep The District economy vibrant and functioning at a high level.

Le secteur de l'enseignement supérieur

There are a number of major colleges and universities in the District of Columbia, given its limited space. They include the campuses of Georgetown University, American University, Howard University, Gallaudet University, and George Washington University.

Higher education accounts for thousands of jobs and helps The District sustain its highly educated population. Each year, 80,000 students participate in courses at one or more of the member institutions of the D.C. Consortium. The District’s higher education brings $2 billion to the area economy and graduates top lawyers, doctors, and other professionals.  Many students stay in DC after graduation.

Industries de l'hôtellerie et du tourisme

Washington, D.C. sees over 20 million visitors every year, including over 2 million foreign tourists, who spend over $7 billion. Spending on hotels, retail, food and beverage, and entertainment supports 75,000 jobs in The District.

Il accueille 15 conventions à l’échelle du district, laissant derrière lui $278 millions. Plus de 450 événements de district, dont le DC Jazz Festival, annuel 4^ème Les célébrations de juillet et bien d'autres génèrent plus de $415 en dépenses de visiteurs. Et les nombreuses attractions touristiques avec entrée gratuite attirent les visiteurs mais réduisent les dépenses qu’ils peuvent consacrer à d’autres fins.

Despite the lack of a major amusement park, The District’s hotel sector (130 hotels with 30,200 rooms) remains stable and growing at a reliable 60% occupancy. People visit for historic attractions, museums, conventions, lobbying, entertainment, diplomacy, and other government-related business. The hotels’ average daily rate, even though it is restricted by the government per diem limit, exceeds those of Chicago, New York City, and San Francisco.

Gouvernement

En tant que siège des pouvoirs exécutif, législatif et judiciaire du gouvernement fédéral, l'économie de Washington, DC, bénéficie de ses participants, du trafic et des dépenses directes et indirectes.

Le gouvernement a toujours été son principal contributeur économique, mais sa domination varie selon les administrations politiques, avec des séquestres, des fermetures et des coupes budgétaires répétés. Pourtant, si l’on considère ses composants, l’impact est significatif.

Le pouvoir exécutif survit dans une certaine mesure grâce aux politiques et aux initiatives du président en exercice. Mais plus de quatre mille, dont des membres de la Défense, de la Sécurité intérieure, du Trésor, de la Santé et des Services sociaux et d'autres agences, sont directement liés au bureau exécutif.

De nombreux employés des agences occupent des emplois dans la fonction publique protégés par la réglementation et les syndicats. Les initiatives présidentielles visant à geler les embauches sont généralement contrebalancées par une expansion dans d’autres domaines. Le nombre total d'employés civils dans les agences du Cabinet dépasse 170 000. Le plus important est celui de la Sécurité intérieure, avec environ 25 000 postes.

Congress populates the Capitol and nearby office buildings with thousands of support staff. It oversees five supporting services: the Congressional Budget Office, the General Accounting Office, the Joint Economic Committee, the Government Printing Office, and the Architect of the Capitol.

La Court Suprême meets in its own building where the nine members are supported by large staffs, some of whom work as interns to gain the prestige of the office. The Department of Justice includes almost 24,000 employees.

Environ 20% des employés du District travaillent pour le gouvernement fédéral. De nombreux fonctionnaires résident également dans la région métropolitaine de Virginie et du Maryland.

Étude de marché à Washington DC

SIS has extensive experience in conducting Qualitative fieldwork and Quantitative data collection in DC, Norther Virginia and Maryland.  Some of our staff are alumni of prominent DC universities and are well-versed in the area.  We are seasoned in conducting street intercepts, political Groupes de discussion, Focus Groups for financial managers and many other types of research.

For education institutions based in the region, we have conducted opportunité de marché & entry assessments to help them assess growth opportunities nationwide and worldwide.  We have served healthcare companies and tourism companies based in the area.