Étude de marché sur les assistants infirmiers virtuels

Comment les études de marché profitent au secteur de la santé

La composante numérique des soins de santé est en passe de devenir une spécialité technologique dans laquelle les médecins, les infirmières et les aides-soignants jouent un rôle essentiel. L’accès à distance aux soins de santé ouvre de nombreuses opportunités. Les patients peuvent désormais gérer leur santé. Ils ont toujours besoin des conseils professionnels et du suivi des prestataires de soins de santé.

• How exactly are these professionals presenting the market to the target demographic?
• Les patients connaissent-ils les services virtuels que vous proposez ?
• Les patients savent-ils quels avantages une infirmière assistante virtuelle peut leur apporter ? 

Les études de marché jouent un rôle crucial pour répondre à ces questions.

Élaborer la bonne campagne marketing

Market research generates data for virtual nurse assistants and other professionals, which they can use to craft an appropriate marketing campaign targeting a specific demographic. Accurate data collection and analysis are essential for creating marketing or advertising strategies that reach the correct demographic. The focus has to be on the demographic that health care services will benefit. Data collection is particularly important if the advertising campaign targets a niche market. For example, the aim can be clients looking for the services of virtual nurse assistants. Without reliable research data, the wrong reports may drive the marketing campaign. This type of marketing could affect the efficacy of the campaign.

Rendre les données des fournisseurs plus crédibles

Accurate data comes from sound research techniques. This principle also holds in the health care industry. In healthcare, wrong or inaccurate data can pose a danger to human lives. Health care businesses should avail themselves of vigorous and reliable market research. They should ensure that the market researchers that they hire can produce accurate data. By publishing the study, they put themselves in a credible, trusted position. This position makes them more attractive to potential customers. Reliable data makes for better advertising. For example, you can show how hiring a virtual nursing assistant reduces emergency room visits.  Virtual nursing assistants can use such data for several other purposes, such as promoting their services to house-bound or senior patients.

Créer des services de santé ciblés qui répondent à des besoins spécifiques

Marketing research not only focuses on how to present and deliver services. Survey results can also determine what kind of services a target population needs. A population is always more receptive to a marketing campaign for a service that they need. The reverse is also true. For example, it tells you where to market senior home health care services. It also tells you that such a venture would not make sense in an area where the older population is less than 5%.

Rester à jour sur les tendances du marché

Les études de marché recueillent des données sur les produits et services recherchés par la population cible. Il donne également des informations sur le meilleur type de prestation pour des données démographiques spécifiques. Il vous indique quelle période de l'année est la meilleure pour une campagne particulière, etc. Toutes ces données peuvent aider à élaborer des campagnes efficaces et efficientes. Ces campagnes apporteront le plus haut niveau d’exposition à un nouveau produit ou service.

À propos de l’étude de marché sur les infirmières virtuelles

Market research is crucial for any marketing campaign. We provide Qualitative, Quantitative and Strategy Research.  Research ensures campaign efficacy and better use of resources. It also gives you a better connection to the target demographic and assures the delivery of services to the demographic that needs it most. This information on the customers you’re advertising to is the reason why the best companies make market research a priority. They do due diligence before making important marketing and business decisions. If businesses want to succeed in the health care industry, they should follow suit.

Contactez-nous pour votre prochain Projet d’étude de marché sur les assistants infirmiers virtuels.