Expérience d’étude de marché sur la restauration rapide et les boissons

SIS est une société leader en études de marché. Explorez notre expérience passée.

• Organisation de deux groupes de discussion pour tester une série de sandwichs pour le petit-déjeuner.
• Conducted a global menu change study in over 14 countries covering Western, Central, and Eastern Europe, Asia and Latin America
• Réalisation d'une étude de faisabilité de marché pour des emplacements de sites dans certains pays d'Asie et du Moyen-Orient
• Conducted a site location study in Greece, Jakarta, Indonesia, and Manila, Philippines for the potential for fast food outlets
• Réalisation d'une étude de veille concurrentielle pour une chaîne de restauration rapide au Mexique
• Réalisation de plusieurs études de sélection de site pour une chaîne de restauration rapide au Mexique
• Nous avons intercepté des consommateurs dans des établissements Burger King pour déterminer leur niveau de satisfaction à l'égard du service dans des emplacements spécifiques de l'Indiana.
• Organisation de groupes de discussion avec des enfants pour déterminer des articles promotionnels pour une chaîne de restauration rapide
• Réalisation d'une étude sur les dépenses en technologies de l'information dans l'industrie de l'alimentation et de la restauration rapide
• Conducted focus groups in the Middle East to determine menu changes for a fast food firm
• Organisation de groupes de discussion dans plus de 14 pays pour déterminer une campagne publicitaire mondiale
• Snack food desk research étude
• Organisation d'un groupe de discussion pour les consommateurs de smoothies à Los Angeles et New York
• Conducted a qualitative study testing new menu concepts for fast food in three different markets
• Conducted a research project on crisp/chips and focused on brand positioning and brand lines.
• Réalisation d'une étude de recherche sur le fromage danois
• Conducted a research study regarding the chewing gum market
• Conducted a focus group with Russian immigrants in the U.S. regarding soft drinks
• Conducted a research study to find out the success of Korean Food Fairs
• Réalisation d'une étude de recherche quantitative pour comprendre la satisfaction et la volonté à l'égard d'une grande marque de café

Resume of Experience in Fast Food Beverage Industry: How SIS International Drives QSR Growth

Quick-service restaurant brands win or lose on three signals: taste parity, throughput economics, and loyalty program engagement. SIS International’s Resume of Experience in Fast Food Beverage Industry reflects four decades of work helping operators read those signals across markets where consumer preferences diverge sharply by city, not country.

The brands gaining share are the ones treating sensory testing, screener precision, and loyalty app behavior as connected disciplines rather than separate vendor purchases. That integration is where the upside sits.

What the Resume of Experience in Fast Food Beverage Industry Demonstrates

SIS work spans concept screening for new menu platforms, central location tests (CLTs) for limited-time offers, ethnographic studies inside drive-thru and dine-in formats, and B2B expert interviews with franchisees, supply chain leads, and category buyers. The methodologies map to specific commercial decisions: launch sequencing, regional rollout prioritization, and price-pack architecture.

SIS International Research has conducted taste testing and screener-driven recruitment for QSR clients across Indonesia, the UAE, Saudi Arabia, Taiwan, Spain, Australia, Poland, Germany, and the Netherlands, with quotas calibrated to spice tolerance, dining frequency, and competitive set familiarity rather than generic demographics. That recruitment discipline is what separates a defensible product test from a directional one.

The work covers chicken platforms, beverage line extensions, breakfast daypart expansion, plant-based protein integration, and loyalty program redesign. Each engagement uses a different blend of QDA (quantitative descriptive analysis), JAR scaling, paired comparison, and CATA methodology depending on whether the question is product fit, competitive parity, or claim substantiation.

Sensory Methodology Choices That Shape QSR Launch Outcomes

Most QSR product failures trace back to a methodology mismatch, not a product flaw. A triangle test answers whether consumers can detect a reformulation. It does not answer whether they prefer it. Brands that swap a syrup, oil, or chicken supplier and run only discrimination testing miss the penalty analysis that would have flagged the texture or aftertaste objection before national rollout.

The stronger pattern: pair hedonic scaling with JAR (just-about-right) diagnostics, then layer penalty analysis to quantify which attributes pull overall liking down. For limited-time offers with tight launch windows, temporal dominance of sensations (TDS) reveals whether sweetness, heat, or umami carries the experience at first bite versus finish. That distinction drives advertising claims and menu board copy.

In SIS International’s CLT work for chicken platform tests across Jakarta and Dubai, spice tolerance screening combined with sequential monadic design surfaced regional preference splits that aggregate national data had masked, particularly between Emirati, Arabic expat, and Asian expat segments within a single trade area. Those splits change store-level menu mix forecasts by double digits.

Loyalty Program Research and the Mobile App Engagement Question

QSR loyalty has shifted from punch cards to behavioral data assets. The brands extracting value (Starbucks, Chick-fil-A, Domino’s, McDonald’s, Chipotle) treat their app as a pricing and personalization engine, not a discount channel. The research question is no longer “do members visit more often.” It is which offer architecture moves frequency without eroding ticket.

SIS in-depth interviews (IDIs) with loyalty members across Saudi Arabia, Taiwan, Spain, Australia, Poland, Germany, and the Netherlands have documented the gap between stated and revealed preference on app features. Members say they want personalized offers. Behavior shows they redeem generic free-item thresholds at higher rates. That gap matters for CRM investment prioritization.

The strongest loyalty research designs combine pre-screened mobile app users with conjoint exercises on offer structure (points multiplier versus dollars-off versus tiered status) and follow with diary studies measuring actual redemption. Self-reported usage alone produces a flattering and misleading dataset.

Competitive Intelligence and the B2B Side of Fast Food

The Resume of Experience in Fast Food Beverage Industry includes substantial B2B work that operator-side teams often underweight: franchisee sentiment studies, supplier qualification audits, and certification market sizing. SIS market analysis for the International Society of Beverage Technologists (ISBT) on a Beverage Technologist certification program illustrates the B2B layer, where employer-driven adoption depends on quality assurance and product development hiring patterns inside bottlers and chain operators.

Franchisee research is where competitive intelligence pays back fastest. Franchisees see equipment failure rates, labor model strain, and supply chain substitution decisions before corporate dashboards register them. Structured expert interviews with multi-unit operators reveal margin pressure points that consumer surveys never surface.

The SIS QSR Research Stack

Source: SIS International Research

What Distinguishes the SIS Approach

Three things show up consistently in the SIS Resume of Experience in Fast Food Beverage Industry. First, screener precision. Recruiting 200 respondents who match category usage, competitive frequency, and spice or sweetness tolerance produces a different read than 800 general-population respondents. Second, in-market fieldwork rather than panel-only data, particularly in Southeast Asia, the Gulf, and Latin America where cultural segmentation inside cities drives outcomes. Third, integration of sensory, behavioral, and B2B evidence in a single decision document.

The Resume of Experience in Fast Food Beverage Industry also reflects continuity. The same senior researchers who designed concept tests for QSR clients a decade ago are running the loyalty app and plant-based protein work now. That institutional memory compresses learning curves on every new engagement.

Where the Upside Sits for Fortune 500 QSR Operators

The growth opportunity for category leaders is not another menu innovation cycle. It is connecting sensory data, loyalty behavior, and franchisee operating reality into one evidence base that supports pricing, daypart, and trade area decisions simultaneously. Brands running these as separate procurement events leave margin and share on the table.

SIS International’s Resume of Experience in Fast Food Beverage Industry is a working portfolio, not a credentials list. The methodologies travel across categories, geographies, and decision types because the underlying discipline (screen tightly, test the right question, integrate the evidence) holds across them.

À propos de SIS International

SIS International propose des recherches quantitatives, qualitatives et stratégiques. Nous fournissons des données, des outils, des stratégies, des rapports et des informations pour la prise de décision. Nous menons également des entretiens, des enquêtes, des groupes de discussion et d’autres méthodes et approches d’études de marché. Contactez nous pour votre prochain projet d'étude de marché.