Investigación de Mercado Geopolítico

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¿Qué es la geopolítica?

La geopolítica es el estudio de las relaciones de poder. Cuestiona cómo la geografía afecta estas conexiones en las relaciones globales. También es un intento de tener control sobre las entidades geográficas. Estas entidades son lugares, regiones, países, escalas y redes alrededor del mundo. Las potencias que intentan controlar las entidades pueden ser países o empresas. O podrían ser otras cosas.

¿Por qué es importante la investigación de mercados geopolíticos?

In today’s global market, sometimes, businesses grow. This growth may lead to branches in other countries. Or a business owner may also want to merge with a company in another region or country. But every country has factors that affect business practices. Thus, countries need Geopolitical Market Research. It will give data on things such as foreign business practices.

Trabajos clave en investigación de mercados geopolíticos

Estos son algunos de los trabajos críticos en este campo:

• Analistas geopolíticos
• estrategas
• Asistente de investigación
• Especialista en Finanzas Internacionales

Por qué las empresas necesitan una investigación de mercado geopolítica

Para conocer los riesgos

Business owners have the task of making decisions for their companies. They must know the possible outcomes of these decisions. Geopolitical Market Investigación can protect the company from future loss. For example, if a war happens in a country where the company gets products, the items can become scarce. This scarcity can affect supplies. As a result, production costs might rise.

Además, los clientes pueden obtener sus productos de un proveedor más barato y estable. Pero, con la investigación adecuada, el propietario de la empresa puede prepararse para este problema. Elegirán tener más de un proveedor.

Para hacer buenas inversiones

Sometimes a business owner will want to expand their company. They may see the profit in adding a new type of product or service. Yet, there might not be a market for that new thing in their country. In this case, Geopolitical Market Research will help the business owner. For example, the company can try to invest in the product elsewhere. Or it can start another branch in a new country to include the item or service.

Factores claves del éxito

Contrata a los expertos adecuados

Hoy vivimos en un mundo conectado. Es más probable que las cosas que suceden en otros lugares afecten a las empresas. Por tanto, las empresas deberían contratar personas en el ámbito geopolítico. Además, todos los aspectos de la geopolítica no afectarán a todas las empresas. Por lo tanto, se debe contratar a un experto que se adapte mejor a las necesidades de la empresa.

Estar al día

Relations between nations can change fast. Thus, geopolitics often changes as well. The decision-makers for the company must stay updated on these topics. If an uninformed person is making the choices, they might overlook risks. Such a person can cost the company money. So, they may only see the dangers. And the person can miss out on a good opportunity for the company. Having all the details is the best way to know that one is making the right choices for the business.

Acerca de la investigación de mercado geopolítico

Business owners do not work on their own. Many times, they have to answer to employees and stakeholders. Their choices affect many people. Thus, it is best to have all the information. Geopolitical Market Research is beneficial in this regard. Businesses should do strategic research to learn more. Companies can use Qualitative and Métodos de investigación cuantitativa..

They can also use focus groups, surveys, and interviews to get the needed information. Talk to the experts. Doing so will help business owners choose the right person for their team. Finally, business owners can speak with their employees and other bosses. This simple action can give them insight into how to create the best structure. In that way, they will be able to make the best use of Geopolitical Market Research.