Investigación de mercado de enfermería

SIS conducts Qualitative and Quantitative Market Research with nurses, nurse educators, nurse practitioners, and other healthcare professionals.  We conduct research across the US, and in Europe, China, Asia, Latin America and the Middle East.

Healthcare markets differ from country to country.  North America has the highest healthcare spending.  Demand for nursing care has increased because of the expanding senior population. Europe has a strong government involvement in Healthcare, impacting Nursing professionals’ daily lives.   Asia has a diverse mix of countries ranging from young to aging populations, impacting the demand for healthcare.

Existen desafíos en los sistemas de salud en áreas rurales y remotas de todo el mundo. Otro desafío es el número cada vez menor de enfermeras capacitadas.

Los siguientes son profesionales de enfermería, particularmente desde la perspectiva del mercado de atención médica de EE. UU., que brindan información valiosa en proyectos y estudios de investigación de mercado.

Investigación de mercado de enfermeras practicantes

Nurse practitioners are involved in the treatment and care for patients.  They receive significant training to care for the sick. This training involves the diagnosis, care, and management of common and chronic ailments.

Nurse practitioners are in demand and are apt to find themselves in an exceptionally friendly job market. The top-paying state for nurse practitioners is Alaska. Hawaii, California, and Oregon are also lucrative.  Nurse practitioners are also compensated well in Massachusetts, New Jersey, New York, Arizona and Minnesota. 

Nurse practitioner programs enable healthcare workers to specialize.  It allows them to achieve advanced practice nursing positions.  Master of Science in Nursing degree programs are available at traditional schools. These programs are also accessible online.  Coursework may include Healthcare Ethics, Advanced Concepts in Pharmacology, and a clinical practicum.

Nurse Anesthetists are a subset of nurse practitioners, and are in-demand. Practitioners in this field must have a Registered Nurse license.  Nurse anesthetists work with doctors to deliver anesthesia and associated care. They offer this care before, during, and after surgery and other procedures. The nurse anesthetist assesses the patient to help define the best anesthetic plan. If the dosage or technique is incorrect, the powerful drugs used for anesthesia can be deadly.

It takes approximately six to seven years of education to become a Nurse Anesthetist. Candidates must also have at least one year’s clinical experience. This experience must be in acute care working as a registered nurse. Acute care training can entail working in an emergency room, a coronary or an intensive care unit.  The candidate can then move on to obtain a Master’s Degree. Once this is complete, the candidate can take the National Certificate Exam. With this certification, he or she becomes a CRNA (Certified Registered Nurse Anesthetist).

Investigación de mercado de educadoras de enfermería

Nurse educators are focused on training and teaching nurses and medical professionals.  They may work in academic programs, preparing students for nursing, or university healthcare programs. They may also develop and teach continuing education courses for practicing nurses and hospitals organizations.  

Los educadores de enfermería pueden ser generalistas o especialistas. En ocasiones, pueden participar en la atención al paciente para conservar sus habilidades clínicas. Las enfermeras educadoras pueden influir en la toma de decisiones y sus opiniones pueden ser útiles en la investigación del mercado sanitario.  

Investigación sobre enfermeras gestoras y profesionales de gestión de enfermería 

Nurse managers are focused on decision making about patient care and managing other nurses.  They have key roles in staff management, recruitment, planning, scheduling, and mentoring. They bring strong management and leadership skills, in addition to healthcare expertise and training.  Their opinions and attitudes can be valuable in Market Research as they influence policy at large healthcare organizations.

Chief Nursing Officers (CNOs) manage large numbers of nurses in hospital systems, and they focus on managing quality of care, strategic planning, staff management and cost management.  They work with CEOs and COOs of large healthcare systems, and they can be very influential in hospital purchasing and decision making.

Contáctenos para su próximo proyecto de Investigación de Mercado con Enfermeros y Profesionales de Enfermería.