Investigación de mercado de energías renovables

The renewable energy market is one of the fastest-growing industries in the United States and in many parts of the world.

Investigación de mercado de energía solar

SIS actively conducts B2B and B2C interviews regarding installations, new product concepts, and attitude, behavior, and usage tests.  We have conduct Solar Energy Market Research across the United States, Europe, the Middle East and Asia.

Investigación de mercado de energía nuclear

SIS conducts expert interviews in the Nuclear Energy Market.  We have conducted Expert and Policy Research interviews across the United States for companies interested in understanding the changing opinions regarding Nuclear Energy.

Our senior research team conducts high-level discussions and interviews in the Nuclear Energy industry to engage and explore decision-making processes, policy responses, and other nuances.

Investigación de mercado de energía eólica

SIS International Research conducted telephone interviews with turbine experts, including Procurement Directors, Wind Turbine Engineers, Wind Farm Owners, and Third Party Turbine Engineers.  Through these interviews, we discovered various trends in the power sector. These trends range from the communication habits of turbine industry professions to the recent growth of the industry, to the impacts of domestic policy and international trade.  The following is a recent case study in which we spoke with Wind Energy Experts and Engineers worldwide to develop new messaging campaigns for our clients.

4 conclusiones clave:

• La industria de las turbinas está experimentando actualmente un gran crecimiento.
• La incertidumbre respecto del comercio internacional y la política interna afectará significativamente a la industria.
• Los expertos de la industria de las turbinas comparten muchos rasgos, entre ellos la puntualidad, la gran carga de trabajo y una profunda pasión por su trabajo.
• Las diferencias culturales dificultan la recopilación de investigaciones en Asia.

La industria de las turbinas eólicas

Through our desk research, we discovered that wind energy has been enjoying exceptional growth in recent years.  FLos armeros y ganaderos de Estados Unidos recibieron cientos de millones de dólares en pagos de arrendamiento por albergar turbinas. Se trata de una industria que está preparada para un gran crecimiento, ya que muchos estados como Iowa, Kansas, Dakota del Sur y Oklahoma ya dependen en gran medida de la energía eólica; cada uno de estos estados genera ahora más de una cuarta parte de toda su electricidad a partir de energía eólica.  

También exploramos el futuro de la industria y cómo reaccionará ante el gobierno de EE.UU. push for more LNG (Liquified Natural Gas) turbines.  Europe is currently becoming a massive buyer of US LNG. In a recent meeting aimed at averting a transatlantic trade war, the head of the European Commission told the United States that Europe currently has a plan in place to build more terminals to import U.S. LNG.   LNG imports to Europe are set to increase substantially, though political shifts can quickly impact the energy market.  It will be very interesting to follow this industry and observe how it reacts to changes in international trade, as well as policy developments in the US and elsewhere.

Nuestras entrevistas revelaron muchas tendencias interesantes con respecto a las personas que trabajan en la industria de las turbinas.

El primero fue el abrumador número de encuestados que deseaban participar, pero no podían sacrificar el tiempo necesario para completar las entrevistas. Esto refleja la demanda de la industria así como la dedicación de quienes trabajan en ella. Un hilo conductor entre quienes pudieron participar fue una pasión increíble. Todos los encuestados sentían mucha pasión por su trabajo en la industria de las turbinas, lo que los llevó a brindarnos muchos conocimientos valiosos.

The second trend we observed was stark cultural differences. It was much more difficult to engage respondents from Asia, specifically China.  Relationship building was more important in communicating with experts and engineers in China than in other countries. This more personal method of contact seemed to alleviate many concerns.  In contrast, professionals in both the United Kingdom and the United States were easier to contact and more forthcoming in their responses.

The third trend we observed was similar behavior and habits among the engineers we contacted. Many were very structured in their personal habits, priding themselves particularly on punctuality.  They also followed protocols extremely well. This manifested in our research through exceptionally smooth interviews. Normal minor issues such as technical difficulties with the teleconference were eliminated, giving our respondents more time to respond to our inquiries in extensive detail.

Cómo llegar a los tomadores de decisiones energéticas

Llegar a expertos calificados en esta industria puede ser un desafío. Curiosamente, los ingenieros de turbinas externos fueron los más dispuestos a hablar con nosotros, mientras que los expertos más difíciles de contactar fueron los de adquisiciones.

With the rise of calls to curb greenhouse gas emissions, concerns of Fossil Fuel supply and demand, and climate change, primes the wind turbine industry has seen explosive growth. Companies should ensure that relatively short-term changes in the political environment that affect the industry do not cloud this long-term outlook.

Based on our research, we believe the industry as a whole is well-positioned to take advantage of the growth opportunities available. Experts in the field are exceptionally passionate, hardworking, and efficient. Companies should take steps to ensure that their employees continue to work at an optimal level to avoid burnout. Additionally, as we found many industry professionals to be adept at executing formal protocols, companies should make sure that their processes are as efficient as possible.

Finally, given the large number of respondents who cited confidentiality concerns when speaking to us, we believe players in this industry should evaluate having more open communication and cooperation. Cooperative relationships could help companies to hedge against short-term risks, while promoting innovation and fueling long-term gains.

Many factors including the current geopolitical climate are generating a lot of uncertainty across many industries, including the wind turbine industry. However, we firmly believe the long-term growth prospects strongly outweigh the short-term tumult. It is an exciting time to be involved in wind power.

Acerca de la investigación de mercado de energías renovables de SIS

SIS International Research is a leading global market research firm.  We provide Consumer and B2B Market Research in the United States, Europe, the Middle East, Asia and Africa.  SIS also has a leading Strategy Research team that provides Market Opportunity/Entry/Sizing, Competitive Analysis, Trend Tracking, Industry Intelligence, Innovation Research and Go To Market Strategy.

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