Investigación de mercado de asistente de enfermería virtual

Cómo la investigación de mercado beneficia a la industria de la salud

El componente digital de la atención sanitaria se está convirtiendo rápidamente en una especialidad tecnológica en la que los médicos, enfermeras y auxiliares de enfermería desempeñan un papel fundamental. El acceso remoto a la atención médica abre muchas oportunidades. Los pacientes ahora pueden gestionar su salud. Todavía necesitan la orientación y el seguimiento profesional de los proveedores de atención sanitaria.

• How exactly are these professionals presenting the market to the target demographic?
• ¿Los pacientes conocen los servicios virtuales que ofrece?
• ¿Saben los pacientes cómo puede beneficiarles un asistente de enfermería virtual? 

La investigación de mercado juega un papel crucial para responder a estas preguntas.

Elaboración de la campaña de marketing adecuada

Market research generates data for virtual nurse assistants and other professionals, which they can use to craft an appropriate marketing campaign targeting a specific demographic. Accurate data collection and analysis are essential for creating marketing or advertising strategies that reach the correct demographic. The focus has to be on the demographic that health care services will benefit. Data collection is particularly important if the advertising campaign targets a niche market. For example, the aim can be clients looking for the services of virtual nurse assistants. Without reliable research data, the wrong reports may drive the marketing campaign. This type of marketing could affect the efficacy of the campaign.

Hacer que los datos de los proveedores sean más creíbles

Accurate data comes from sound research techniques. This principle also holds in the health care industry. In healthcare, wrong or inaccurate data can pose a danger to human lives. Health care businesses should avail themselves of vigorous and reliable market research. They should ensure that the market researchers that they hire can produce accurate data. By publishing the study, they put themselves in a credible, trusted position. This position makes them more attractive to potential customers. Reliable data makes for better advertising. For example, you can show how hiring a virtual nursing assistant reduces emergency room visits.  Virtual nursing assistants can use such data for several other purposes, such as promoting their services to house-bound or senior patients.

Creación de servicios de atención médica específicos que atiendan necesidades específicas

Marketing research not only focuses on how to present and deliver services. Survey results can also determine what kind of services a target population needs. A population is always more receptive to a marketing campaign for a service that they need. The reverse is also true. For example, it tells you where to market senior home health care services. It also tells you that such a venture would not make sense in an area where the older population is less than 5%.

Mantenerse actualizado sobre las tendencias del mercado

La investigación de mercado recopila datos sobre los productos y servicios que desea el grupo demográfico objetivo. También brinda información sobre el mejor tipo de entrega para datos demográficos específicos. Le indica qué época del año es mejor para una campaña en particular y cosas por el estilo. Todos estos datos pueden ayudar a diseñar campañas efectivas y eficientes. Estas campañas brindarán el mayor nivel de exposición a un nuevo producto o servicio.

Acerca de la investigación de mercado de enfermeras virtuales

Market research is crucial for any marketing campaign. We provide Qualitative, Quantitative and Strategy Research.  Research ensures campaign efficacy and better use of resources. It also gives you a better connection to the target demographic and assures the delivery of services to the demographic that needs it most. This information on the customers you’re advertising to is the reason why the best companies make market research a priority. They do due diligence before making important marketing and business decisions. If businesses want to succeed in the health care industry, they should follow suit.

Contáctanos para tu próxima Proyecto de Investigación de Mercado de Auxiliar de Enfermería Virtual.