Companies need to be where their customers and stakeholders are.  More than ever, the web is a crucial point-of-contact between businesses and their stakeholders. In this recession, web surfers are spending sleepless nights surfing the web for entertainment, insights, and other content that is meaningful for them.

We at SIS International have been monitoring how companies and consumers are focusing on the web. We have innovated solutions to help clients better interact with their customers and realize return on investment in difficult economic times (ROI). Organizations often consider the Internet as a wild frontier where stakeholders have the power to rapidly influence the opinions and behaviors of other web surfers. At the same time, investing in web programs does not always provide returns on investment.

Las apuestas son altas

El impacto de la Web en las empresas puede ser dramático. Las partes interesadas en la web pueden influir en lo siguiente:

• Rises or falls in market share and brand equity
• Falta de efectividad en las campañas promocionales.
• Disminuciones en los indicadores de satisfacción y desempeño
• Fortalecimiento o debilitamiento de campañas.

Desafío para las empresas

• Las empresas necesitan crear interfaces que conecten con las partes interesadas y los clientes, o de lo contrario lo harán sus competidores.
• With more companies on the web conveying their messages, companies need to ensure that their investments are effective. This is even more important given the recession, with tight budgets and scarce resources to build and manage web programs.
• Businesses need to monitor stakeholders’ interaction with their brands to prevent brands from being negatively reframed by stakeholders.
• Businesses need to ensure the effectiveness of investments, especially with smaller budgets.

Obtener el retorno de la inversión: lo que se necesita

Las empresas primero necesitan un mecanismo para (a) involucrarse y (b) monitorear lo que se dice sobre ellas.

Para saber lo que dicen las partes interesadas, las empresas implementan mecanismos que satisfacen esas necesidades (por ejemplo, secciones en sus sitios web, ajuste de las comunicaciones).

Companies need metrics and analytics to track their web performance.

Las empresas necesitan infraestructura para hacer frente continuamente a los rápidos cambios.

SIS International’s Web Analytics Services and SIS Netnography TM Model

Ayudamos a las empresas a obtener el retorno de la inversión mediante:

• Proprietary Web Ethnography Solutions, and other proprietary information techniques by expert researchers
• Soluciones personalizadas
• Métricas de seguimiento en tiempo real y análisis para monitorear el desempeño
• Expert researchers who can go beyond the research implement strategy via the web
• Especialistas web para optimizar programas web.
• Estudios globales y multilingües.