Investigación de mercado en Ítaca

Ithaca is a city in Northwest New York State. The metropolitan area is over 100,000 people.  The town is notable due to its national and global influence on higher education with Ithaca-based Cornell University drawing world-class professors and the nation’s top students to the area.

Ithaca is a four-hour drive from New York City, making it accessible to the NYC metropolitan area.  With a highly educated workforce and talent pool of students, Ithaca provides numerous opportunities for businesses.

Agriculture Industry

The region is strong in Agriculture.  Many dairy farmers, agricultural companies, farms and influential family businesses are based in and near Ithaca.  The city has a farmer’s market, a cooperative with 150 vendors who live within 30 miles of Ithaca.

Energía solar

The region also has clean energy companies.  Many people are surprised to learn that New York state is one of the nation’s fastest-growing markets for solar energy.  The state has pledged significant funding, investment and incentives for solar energy adoption.  Se han abierto en Ítaca empresas dedicadas a la energía limpia y la tecnología solar.

Industria de la educación superior

Ithaca is best known for its excellence in Higher Education and its premier status as a research university.  The city has a disproportionate impact on higher education because Cornell University is located there.  Cornell is an Ivy League school, considered among the most prestigious universities in the country.  

As the largest Ivy League university, Cornell attracts students from across the nation and the world.  Cornell also has a large number of Nobel Prize winners.

Ithaca College es otra universidad privada local con aproximadamente 7000 estudiantes.

Turismo

The Finger Lakes area and the Finger Lakes National Forest are attractions. Hiking, cycling are popular in the summer.  Ithaca is known for its gorges and waterfalls.  The area’s unique topography, cave structure, and ancient geology make the area an attraction.

The region also hosts other diverse attractions.  For example, Cornell University has a ski resort and an outdoor education campus.  La zona también alberga bodegas y cuenta con operadores turísticos que ofrecen recorridos enológicos.

Ithaca tiene un aeropuerto regional con vuelos a los principales aeropuertos como Newark, Filadelfia y Detroit.

El área se ha estado promocionando como amigable para LGBT y alberga varios establecimientos y alojamientos amigables para los homosexuales.

Entrepreneurship and high-tech incubators

Ithaca is teeming with excitement as universities and corporations are sponsoring innovation and entrepreneurship.  Cornell has launched startup support and promotion organizations.  Furthermore, the Cornell entrepreneurship club is vibrant. Many grants, incentives and support are given to students and alumni to launch and promote new ventures.  With the launch of Cornell Tech in New York City, entrepreneurship programs with Ithaca roots are flourishing.

Gateway to Rochester, Syracuse, Buffalo, and Ontario, Canada

Ithaca is near larger regional cities that have larger airports.  These cities include Rochester, Syracuse, Binghamton, and Buffalo.  Dryden, Elmira, Seneca Falls, Homer and Watkins are smaller towns nearby.

Nuestras soluciones de investigación de mercado de Ithaca

Nuestro equipo de investigación líder tiene su sede en la ciudad de Nueva York y proporciona un equipo altamente capacitado que realiza investigaciones cualitativas y cuantitativas de manera eficiente. Estamos familiarizados con el área y algunos ex alumnos de Cornell se unieron a nuestra empresa. Nuestras soluciones incluyen grupos focales, comunidades en línea, investigación de oportunidades de mercado y encuestas.