Investigación de mercado en Bután

Bután es un reino pequeño y remoto ubicado en el Himalaya. Se encuentra entre sus poderosos vecinos, China y la India. Drak Yul, el nombre butanés del país, significa Tierra del Dragón del Trueno.

La monarquía Wangchuck ha estado en el poder en Bután desde 1907. Durante siglos, Bután se aisló del mundo exterior. Temía que los forasteros socavaran su monarquía y su cultura. Se inauguró en la década de 1970 y la televisión e Internet no aparecieron hasta 1999.

What Is Market Research in Bhutan?

Market research in Bhutan analyzes the unique cultural and economic landscape of this Himalayan kingdom. With a population that values Gross National Happiness over GDP, market research here often emphasizes consumer well-being and sustainability.

Aspectos clave:

• Contexto económico: Bhutan’s economy is largely driven by agriculture, hydropower, and tourism. The emphasis on sustainable development influences consumer preferences.
• Metodologías: Both qualitative and quantitative research methods, including surveys and focus groups, are used to gather insights on local consumer behaviors and attitudes.
• Desafíos: Geographic isolation and a small population can limit data collection efforts, making tailored approaches essential.
• Beneficios: Effective market research helps businesses understand local needs, allowing them to create products and services that align with Bhutanese values and preferences.

Industrias clave

La mayor parte de la actividad proviene de industrias artesanales porque las montañas escarpadas se extienden por todo el terreno. Por tanto, es caro y difícil construir carreteras y otras infraestructuras.

Agriculture, hydropower, and forestry are Bhutan’s main sources of income. Over 50 percent of its people live off these industries.

Bhutan’s main export is hydropower to India. Once Bhutan sorts out chronic construction delays, it can spur growth in the near future.

Tendencias

The economy has grown at a moderate pace post-pandemic, and all the data points to that growth continuing over the next few years. Moreover, the country’s modest tax burden supports economic freedom. On the downside, Bhutan has a growing trade deficit. Rising import costs have also impacted the country’s financial health. The government is responding. It has put systems in place to control the prices of essential goods.

Barrios

Timpu is the capital and largest city of Bhutan and the third-highest capital city in the world. La Paz is the highest, and Quito is the second-highest.

paro is a small town in a valley with the same name. It’s an excellent location for those who like being close to nature and a wonderful place to visit if you want to see sacred spaces.

Trongsa Dzong is another excellent place to visit in Bhutan. Located in the country’s center, it sits atop a cliff and provides a beautiful view of the Black Mountains and the surrounding valleys.

Beneficios y Fortalezas en el Mercado

Bhutan has shifted to a new strategy. In 2008, it became a democratic constitutional monarchy. Since then, it has based everything on the principle of Gross National Happiness. In fact, Bhutan has made tremendous progress in promoting gender equality and reducing extreme poverty.

The country’s valleys have abundant water resources, which create the ideal conditions for developing the hydropower sector. This move has spurred further growth. Another key point is that the entire country has access to low-cost electricity.

Base de consumidores

Bhutan is experiencing rapid change. The population of the capital, Thimpu, has grown almost fivefold in the last few decades. Despite so many people moving to urban areas, 60 percent of Bhutanese still live in rural areas. The informal sector dominates the economy. Only 23 percent of employment is “regular paid.” Officially, Bhutan is a secular state, but three-quarters of the people practice Buddhism.

Razones para hacer crecer su negocio en el mercado de Bután

Montar una empresa en Bután es una gran elección. El país ofrece muchas ventajas. Nuestra investigación del mercado turístico en Bután ha demostrado un gran potencial. Es tan fantástico que el gobierno haya tenido que poner un límite a la llegada de visitantes.

Los butaneses suelen estudiar en el extranjero y luego regresar a casa. Así, tendrás acceso a recursos humanos capacitados, muchos de los cuales son de habla inglesa.

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Acerca de SIS Internacional

SIS Internacional ofrece investigación cuantitativa, cualitativa y estratégica. Proporcionamos datos, herramientas, estrategias, informes y conocimientos para la toma de decisiones. También realizamos entrevistas, encuestas, grupos focales y otros métodos y enfoques de investigación de mercado. Póngase en contacto con nosotros para su próximo proyecto de Investigación de Mercado.