Digital Advertising Market: Industrial B2B Playbook
Marketing is an ongoing process that evolves with time. A core function of marketing is to create awareness, demand, and value for the product. Traditional mass marketing methods are intensively challenged by new media and technology. Amid these new challenges and changes, marketers are finding creative and effective ways to reach customers. Opportunities in Digital … 閱讀更多
Understanding China’s Shadow Banking System
隨著中國經濟成長放緩至1999年以來的最低水平，中國的影子銀行體系，即不受監管機構控制的非正式融資市場，最近受到密切關注。違約。 閱讀更多
SIS 國際研究中心慶祝成立 30 週年
SIS International Research Celebrates 30th Year Anniversary: Three Decades of Decision-Grade Intelligence SIS International Research celebrates 30th year anniversary with a record book of B2B industrial engagements across 135 countries. The milestone marks three decades of work that has shaped how Fortune 500 leadership teams size markets, qualify suppliers, and time capital deployment. The firm … 閱讀更多
什麼是 B2B 行銷？
B2B 和消費者行銷有什麼不同？了解更多。
Market Research in Africa: Industrial Growth Strategy
非洲的定性和定量市場研究正在不斷發展。通常使用傳統方法，例如面對面資料收集、面對面焦點小組和電話調查。
Process and Systems Development in Organizational Success
As much as human resource and capital assets do, organizational processes and systems can help enhance competitive advantage. Typically, a creative staff can spearhead the development of a new and compelling product with a potentially high ROI, for example. Meantime, the acquisition of additional machinery will–in most cases–boost the productivity of a manufacturing plant. The … 閱讀更多
Textile Industry Analysis: Strategy and Growth
美日歐經濟低迷對全球紡織服裝業影響較大。根據行業數據，每月進口額下降了40 億美元，從2008 年的300 億美元下降到2010 年的260 億美元。的… 閱讀更多
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