April 2nd has been designated as World Autism Day and the occasion designates April as Autism Awareness Month. An awareness-building campaign called, Light It Up Blue, will find many prominent landmarks, hotels, museums, bridges, and retail stores featuring distinctive blue lighting in solidarity with this important cause. Even the Empire State Building will be lit-up in blue … 閱讀更多
行動行銷涉及在客戶遠離傳統家庭或辦公室桌面環境時使用網路時吸引客戶。智慧型手機、iPad、平板電腦和類似行動裝置的使用增加可能使行動行銷成為許多線上企業的必備條件。行動行銷使用互動媒體來幫助客戶獲得位置和時間敏感的… 閱讀更多
Opinion/Humor Piece: Much debate has ensued over the question of how digital media have altered the fundamentals of communication. Sure, digital platforms make it quick and easy to reach a large audience in an instant, but have texting, Tweeting, and Facebooking sapped all the subtly and nuance from our communication? It seems this is still … 閱讀更多
Only the weather changes faster than advertising methods. Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods. How TV and Print Advertising Give Way to Viral Videos and Emerging Social Media in B2B … 閱讀更多
K-pop is a growing cultural export from Korea. SIS works with Korean culture exporters to build Global Brands.
Vox populi, commonly known as vox pops, are insight interviews with people part of a target segment or the general public. These research interviews may occur in stores or on the street. Vox pops may have many beneficial applications for the field of market research. Opinion interviews can provide useful information about consumers’ opinions of … 閱讀更多
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