陣亡將士紀念日市場研究
在美國，即將到來的星期一慶祝的陣亡將士紀念日具有許多含義。首先，這是對數千名軍人的紀念日。該紀念活動最初被稱為裝飾日，是在美國內戰後誕生的。在那場衝突中損失慘重的人數使得… 閱讀更多
Confessions of an SIS Recruiter: B2B Fieldwork
您已在我們的網站上註冊，成為我們資料庫的一部分。你看到了一個可以在一段時間內賺大錢的機會。明智之舉！現在電話響了……是我們……SIS……打電話給你！這是你的時刻。不過，電話裡的這個人是誰？誰是… 閱讀更多
May Day Market Research for Industrial Leaders
May Day Market Research: How Industrial Leaders Capture Spring Buying Cycles May Day market research captures a narrow window when industrial buying decisions, labor cost recalibrations, and supplier negotiations converge. Leaders who time their fieldwork to this period read the market with sharper resolution than peers running standard quarterly cycles. The first of May carries … 閱讀更多
自閉症市場研究
April 2nd has been designated as World Autism Day and the occasion designates April as Autism Awareness Month. An awareness-building campaign called, Light It Up Blue, will find many prominent landmarks, hotels, museums, bridges, and retail stores featuring distinctive blue lighting in solidarity with this important cause. Even the Empire State Building will be lit-up in blue … 閱讀更多
Mobile Marketing for B2B Industrial Buyers
行動行銷涉及在客戶遠離傳統家庭或辦公室桌面環境時使用網路時吸引客戶。智慧型手機、iPad、平板電腦和類似行動裝置的使用增加可能使行動行銷成為許多線上企業的必備條件。行動行銷使用互動媒體來幫助客戶獲得位置和時間敏感的… 閱讀更多
數位媒體真的讓我們變得愚蠢嗎？一位來自未來的學者發表了自己的看法
Opinion/Humor Piece: Much debate has ensued over the question of how digital media have altered the fundamentals of communication. Sure, digital platforms make it quick and easy to reach a large audience in an instant, but have texting, Tweeting, and Facebooking sapped all the subtly and nuance from our communication? It seems this is still … 閱讀更多
TV and Print Give Way to Viral Videos in B2B
Only the weather changes faster than advertising methods. Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods. How TV and Print Advertising Give Way to Viral Videos and Emerging Social Media in B2B … 閱讀更多
Korean POP Market Research K POP | SIS International
K-pop is a growing cultural export from Korea. SIS works with Korean culture exporters to build Global Brands.
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