Consumer Packaging Strategy Solutions

包裝策略是一個追蹤包裝變化並製定創造競爭優勢的策略的過程。

Packaging is one of the most important factors in the purchasing process.  It is often referred to as the last 10 seconds on purchasing, as customers choose make split second decision based on packaging.  Poor packaging can ruin a product, its appeal, and ultimately, its sales.

Paper or plastic? If only all packaging decisions were reduced to such a binary option!  For a product manager or marketing team, there are a multitude of variables that enter into even the most basic of packaging decisions.

包裝可能是產品成功或失敗的最不被理解和低估的方面之一。對於銷售產品的企業來說，這也是最具活力和挑戰性的領域之一。

以下是成功包裝的一些範例：

• 吸引顧客
  • 顏色
  • 獨特的形狀
  • 尺寸
  • 展示產品－使其從其他產品中脫穎而出
• 建立形象
  • 高科技
  • 前瞻性思維
  • 關注環保
• 讓產品更容易使用
  • 開幕
  • 澆注
  • 測量

• 使其更容易攜帶或處理
  • 防滑材質
  • 握把
  • 壓痕
• 為使用者提供愉悅舒適的手感
• 延長保存期限－保護產品/內容物免受光、水、熱、破損等影響。
• 傳達重要訊息
  • 圖片
  • 產品中含有的成分、材料
  • 警告
  • 正確使用說明
  • 降低運輸成本（可堆疊、更輕）
• 取得專利並創造進入壁壘
• 以合理的成本生產

總之，一個好的包裝可以幫助您的產品：

• 從競爭中脫穎而出，
• 強化您的品牌，並且
• 說服消費者購買你的產品

包裝趨勢和機遇

多種因素不斷被開發並引入包裝領域。以下是一些值得關注的趨勢：

• 新材料
  • 綠色、可生物降解
  • 打火機
  • 更強
  • 防水的
  • 可微波爐加熱
• 新設計
• 新形狀
• 打開和重新密封的新方法
• 使用自動化/機器人的新方法
• 新的墨水和列印選項
• 包含 RFID 標籤和嵌入式晶片，用於安全、追蹤和供應鏈管理
• 安全（例如寵物和兒童安全）

進行包裝智能化

The process of tracking innovations in packaging, monitoring moves by competitors, and conducting research among customers may be handled internally and/or with the assistance of a qualified research company.

Trade shows, conferences and various online searches or news letters are a great source of information about general trends in the packaging industry as well as specific applications across a variety of markets and insights about competition.

與供應鏈中的包裝公司會面和訪談也是一種很好的方法，可以了解可能影響向客戶展示產品的方式的變化的最新知識。

In all cases, however, knowing the customer’s needs, perceptions, values and role in the buying process are all critical to a product’s success.  Designing and creating a successful package will ultimately involve those who will consume and/or purchase the product it contains.

主要研究方法可用於：

• Present concepts via online surveys or discussion panels of consumers to gain insights into their reactions to packaging images, designs and features.
• 在焦點小組中展示原型，以便對當前軟體包、新軟體包和競爭對手的軟體包進行批評和比較。

關於 SIS 包裝策略解決方案

SIS is a leading Market Research and Strategy Consulting firm.  We have over 40+ years experience in conducting Packaging Research and Strategy.  Our Research group conducts packaging testing, and our Strategy group conducts industry and competitive analysis.  Our key solutions include:

• 可用性測試
• 焦點小組
• 客戶訪談
• 家庭使用測試
• 家庭與商店民族誌
• 競品分析
• 市場機會
• 包裝趨勢追蹤

A good product in a poor package may not be noticed or bought.  So it is often worth investing time and money to ask customers about their likes and dislikes about as many possible features of your current and proposed packages.