數位媒體真的讓我們變得愚蠢嗎？一位來自未來的學者發表了自己的看法
Opinion/Humor Piece: Much debate has ensued over the question of how digital media have altered the fundamentals of communication. Sure, digital platforms make it quick and easy to reach a large audience in an instant, but have texting, Tweeting, and Facebooking sapped all the subtly and nuance from our communication? It seems this is still … 閱讀更多
TV and Print Give Way to Viral Videos in B2B
Only the weather changes faster than advertising methods. Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods. How TV and Print Advertising Give Way to Viral Videos and Emerging Social Media in B2B … 閱讀更多
Korean POP Market Research K POP | SIS International
K-pop is a growing cultural export from Korea. SIS works with Korean culture exporters to build Global Brands.
Vox Pop 市場研究
Vox populi, commonly known as vox pops, are insight interviews with people part of a target segment or the general public. These research interviews may occur in stores or on the street. Vox pops may have many beneficial applications for the field of market research. Opinion interviews can provide useful information about consumers’ opinions of … 閱讀更多
Digital Advertising Market: Industrial B2B Playbook
Marketing is an ongoing process that evolves with time. A core function of marketing is to create awareness, demand, and value for the product. Traditional mass marketing methods are intensively challenged by new media and technology. Amid these new challenges and changes, marketers are finding creative and effective ways to reach customers. Opportunities in Digital … 閱讀更多
Understanding China’s Shadow Banking System
隨著中國經濟成長放緩至1999年以來的最低水平，中國的影子銀行體系，即不受監管機構控制的非正式融資市場，最近受到密切關注。違約。 閱讀更多
SIS 國際研究中心慶祝成立 30 週年
SIS International Research Celebrates 30th Year Anniversary: Three Decades of Decision-Grade Intelligence SIS International Research celebrates 30th year anniversary with a record book of B2B industrial engagements across 135 countries. The milestone marks three decades of work that has shaped how Fortune 500 leadership teams size markets, qualify suppliers, and time capital deployment. The firm … 閱讀更多
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