爱沙尼亚经济市场研究

露丝-斯坦纳特

SIS 国际市场研究与战略

Estonia is a thriving economy in the Baltic region.  It has long been a hot spot for Finnish businesses and vacationers. The Baltic country is receiving significant inflows from abroad as European companies view areas of potential in the economy.  Tallinn is the political and economic capital of the country.

The country has a strong geographical significance, situated on the Baltic sea and near Russia and prosperous Scandinavian countries.  With a population of 1.3 million people who mostly speak the Estonian language, the country has a relatively small population for a European country, but has important advantages.  These include:

  • 自由贸易政策
  • 进入丝绸之路
  • 与欧盟和俄罗斯建立牢固的贸易关系
  • 透明的交易系统
  • 强劲的IT行业
  • 蓬勃发展的创业环境

爱沙尼亚经济

In 2004, Estonia joined NATO and the European Union.  It has had a stronger economic growth due to structural funds and foreign investment.  It has a GDP of $26 billion.  It has a growth rate of over 4.5%, though this has figure has been slowing since the country became an EU member. This relatively high GDP growth rate for a European economy presents numerous opportunities for growth.

In the past, Estonia benefitted by being a destination for outsourcing from other European countries.  With the rise of China and high growth Emerging Markets, those strengths may be weakening.  The country may be losing its competitive edge in a fast moving global economy.

爱沙尼亚的商业机会

Estonia’s major trade partner is neighboring Finland.  Key exports include machinery and equipment, electronics, refined petroleum, mineral products, agricultural products, wood products and metals.

Freight Transport is an important industry.  The Port of Tallinn is an important port on the Baltic sea, which serves Russian and Finnish cargos.  Air freight and road freight are also important sources of growth.

The country has a robust IT and Technology focus, originating from the 1950s when universities began promoting IT and Technology.  Estonia exports Electronics and Telecommunications, and is located near Finland which has a strong technology sector.

地缘政治考量

There has traditionally been conflict between Estonians and Russians.  In 2007, Estonians woke up to their internet being shut off.  Risks can be exacerbated by Russian-EU and NATO relations.  Economic growth can fluctuates with political environment changes.

关于爱沙尼亚的市场研究

Market Research provides insight on Consumers, Business Managers and Healthcare stakeholders.  In-person and Online research methods can be effective.  Conducting research in Estonia can provide insight on consumers in the Baltic region.  Common methods include: Focus Groups, In-Depth Interviews, Online Surveys, Online Communities and Strategy Research.

作者照片

露丝-斯坦纳特

SIS 国际研究与战略创始人兼首席执行官。她在战略规划和全球市场情报方面拥有 40 多年的专业知识,是帮助组织取得国际成功的值得信赖的全球领导者。

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